Senior Customer Marketing Manager

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🔥 24 minutes ago

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Logo of Trend Micro Europe

Trend Micro Europe

5001 - 10000 employees

🔒 Cybersecurity

Cybersecurity

Trend Micro Europe is a leading cybersecurity company that focuses on making the world safe for exchanging digital information. With over 30 years of security expertise, Trend Micro provides a range of solutions including cloud security, antivirus software, endpoint protection, and network defense. Their XGen™ security strategy combines various threat-defense techniques and optimizes protection for different environments, enabling resilience for businesses, governments, and consumers. Trend Micro employs over 6,800 people across 65 countries and is known for its advanced global threat research and intelligence.

📋 Description

• Develop and execute customer lifecycle campaigns supporting onboarding, adoption, retention, and expansion • Apply regional segmentation and lifecycle-stage messaging in campaign builds • Partner with CS Operations to turn renewal and customer-health signals into live campaign triggers • Support customer survey operations, including CES and NPS • Own the build, activation, and reporting of lifecycle and expansion campaigns, webinars, and related activities • Support Europe-specific customer advocacy and reference activity • Hand off centrally built campaigns to Field Marketing in local languages • Support priority global campaign execution within Europe • Manage spend within the regional marketing budget • Collaborate with Marketing Operations, Digital Marketing, CS Operations, and Field Marketing • Act as the connective layer between central campaign strategy, CS Operations, and Field Marketing across Europe

🎯 Requirements

• Minimum 5–8 years of experience in a related marketing role • Experience in cross-channel campaign development and optimisation • Technical writing ability, including technical communications, product notifications, and advisories • Experience in a B2B marketing environment, ideally cybersecurity or IT • Strong relationship-building skills across teams and seniority levels • Analytical and tech-savvy, with ability to develop working knowledge of TrendAI Vision One™ and relevant martech tools and reports • Experience working across multi-regional campaigns, languages, and teams • Ability to work autonomously in a fast-paced, developing industry • Hands-on experience with marketing automation or campaign martech platforms is desirable • Fluency in German, French, Spanish, or Italian is desired but not essential • Willingness to travel occasionally

🏖️ Benefits

• Occasional travel permitted/expected • Equal opportunity employment and nondiscrimination commitment

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