Senior Marketing Manager

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UNLEASH

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

👥 HR Tech

📚 Education

HR Tech • Education • Events

UNLEASH is an innovative platform that focuses on the future of work, organizing major HR events such as UNLEASH America and UNLEASH World. Through these events, the company brings together HR leaders, technology providers, and thought leaders to explore topics such as HR technology, talent acquisition, employee experience, and the implications of artificial intelligence in the workplace. Additionally, UNLEASH produces research, webinars, and engaging content to empower organizational leaders in their strategic approach to workforce challenges.

📋 Description

• Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals. • Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships. • Collaborate with the marketing team to ensure campaigns are creative, effective, and data-driven. • Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth. • Conduct A/B testing across digital platforms to continually refine marketing strategies. • Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets. • Leverage AI in the execution and delivery of Marketing campaigns across verticals. • Build and manage external partnerships to amplify event reach and impact. • Develop co-marketing initiatives with partners to expand brand visibility and drive mutual success. • Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives. • Manage and optimise all digital marketing campaigns to achieve the best results in terms of audience engagement and conversion. • Ensure content is tailored to resonate with the target audience, aligning with UNLEASH’s voice and brand values. • Oversee the creation of high-quality marketing collateral, including email campaigns, social media content, and landing pages. • Partner with the content, sales, and operations teams to ensure all marketing efforts are aligned with the overall event strategy. • Lead regular cross-team meetings to track marketing progress and adjust tactics based on feedback and results. • Manage and allocate the marketing budget effectively, ensuring the highest ROI from marketing initiatives. • Regularly report on marketing spend, providing insights and recommendations to optimise the budget. • Take an innovative approach to marketing, identifying new channels and opportunities to engage with the audience. • Encourage a culture of creativity and continuous improvement within the marketing team, ensuring the UNLEASH brand stays ahead of industry trends.

🎯 Requirements

• 5+ years of experience in a marketing role within the events industry, with a proven track record of executing data-driven marketing strategies. • Strong experience marketing events in America to the American Market. • Expertise in digital marketing channels including paid social, email marketing, website optimisation, and partnership marketing. • Proficient in data analytics, with the ability to track and report on marketing KPIs and make data-backed decisions. • Strong experience with marketing automation, CRM tools, and digital analytics platforms (e.g., Google Analytics, Salesforce, HubSpot). • Demonstrated ability to meet revenue targets and drive growth through innovative marketing campaigns. • Excellent communication skills with the ability to build and maintain strong relationships with internal and external stakeholders. • Creative thinker with a problem-solving attitude and the ability to identify opportunities for growth and innovation. • Highly organised, with strong project management skills and the ability to manage multiple campaigns simultaneously.

🏖️ Benefits

• Private Medical Insurance: We’ve got your health covered. • Enhanced Annual Leave: Enjoy extra time off to rest and recharge. • Birthday leave: Celebrate your special day with a paid day off. • Up to 3 Volunteer Days Annually: Support causes you care about while giving back to society. • Flexible Working: Embrace flexibility in how and where you work. • Access to World-Class Influencers: Collaborate with pioneers and leaders shaping the global HR landscape. • Paid Sick Leave: Your wellbeing matters. • Compassionate Leave: Up to 10 days off if you lose a loved one. • Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support. • Life Assurance Scheme: Providing financial peace of mind with 4x your annual salary. • Employee Referral Scheme: Help grow the team and earn rewards.