Senior Product Marketing Manager

🕒 May 29

🐊 Florida – Remote

🐊 Florida – Remote

💵 $100k - $140k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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US Claro

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1990

📡 Telecommunications

🛍️ eCommerce

👥 B2C

Telecommunications • eCommerce • B2C

US Claro is a telecommunications company operating in Argentina that provides mobile plans, home internet (fiber optic), prepaid services, roaming, and digital content services like streaming and music. It also operates an online and physical retail store selling phones, accessories, and smart devices, and offers digital payment/wallet services (Claro Pay) and account management through Mi Claro.

📋 Description

• Create and manage a portfolio hierarchy that aligns to buyer needs, market dynamics, and overall business strategy. • Translate business objectives, market opportunities, and the offering portfolio into a cohesive, formal go-to-market (GTM) strategy. • Develop and execute go-to-market plans for the portfolio, including target audience prioritization, messaging, and integrated campaign strategy. • Oversee launch planning for new offerings, including defining and managing an enterprise-wide launch process. • Develop a deep understanding of buyer and customer needs, market trends, and the competitive landscape. • Partner with leaders across sales, product, marketing, customer success, and other functions to design aligned strategies, tactics, and resources. • Create and lead a revenue enablement plan that drives portfolio understanding, adoption, and growth across buyer- and customer-facing roles. • Provide leadership, direction, and mentoring to product marketing and vertical marketing team members. • Formalize and maintain processes, measurement tools, and reporting structures to support portfolio marketing team goals.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field required. • Master’s degree (MBA) required. • Certified Product Marketing Manager (CPMM – AIPMM) preferred. • 7+ years of experience in B2B marketing, including a minimum of 5 years in people management roles. • Global experience working with diverse and distributed teams strongly preferred. • 4–6 years of advanced experience in product line, portfolio, or business unit management. • 4–6 years of demonstrated success influencing C‑level executives and senior cross‑functional leaders. • Strong analytical skills with the ability to translate quantitative data into actionable insights and strategic recommendations. • 4–6 years of demonstrated expertise in developing compelling messaging and positioning for products, solutions, and services. • Proficient in English. Spanish proficiency is a plus.

🏖️ Benefits

• Medical, Dental, Vision • 16 Holidays, 15 days PTO, 7 sick days • 401k with a match and tuition reimbursement