Creative Strategist – Video Ads, UGC

🔥 4 minutes ago

🇪🇺 Europe – Remote

💵 €50k - €90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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Valkental GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

👗 Fashion

🛍️ eCommerce

👥 B2C

Fashion • eCommerce • B2C

Valkental GmbH is a consumer-facing brand that designs and sells reflective safety outerwear (e. g. , 3in1 reflective, waterproof jackets) and cycling-focused bags and accessories (2in1 bike bags, backpacks, panniers) via an online shop. The site content shows product categories for men, women, children, and bicycle equipment, highlights waterproof and reflective features, frequent customer reviews, European shipping and payment options, bundle offers, and a Shopify-based e-commerce storefront targeting end consumers in multiple European countries.

📋 Description

• Find out why people buy and write videos that trigger exactly that response. • Gather angles from reviews, comments, surveys, top-performing ads, and swipes. • Use AI for research, variations, and structure. • Write complete video ad scripts with a hook, body, and CTA in German—and soon in English as well. • Organize content for scripts: UGC creators, founder footage, B-roll, voiceovers, and shot lists. • Brief editors, provide feedback, and approve finished videos. • Iterate on existing creatives by testing new hooks, lengths, and angles. • Own your pipeline from testing through scaling. • Analyze creative performance in Ads Manager. • Operate as the second Creative Strategist, with your own pipeline, ideas, and results. • Maintain a direct line of communication with company leadership.

🎯 Requirements

• You have written scripts for video ads that went live and generated sales. • You have hands-on experience with Meta Ads in the D2C or e-commerce space. • Ideally, you have two years of experience in creative strategy or performance copywriting. • You think in terms of avatars, awareness stages, and mass desires. • Marketing psychology is a practical craft for you. • AI is part of your daily workflow: research, variations, and structure. • You write persuasively in German and are fully proficient in English. • You are motivated by output and have the patience to repeat what works. • Nice to have: experience with advertorials, listicles, or media buying. • Portfolio featuring scripts or links to ads that have run live. • Resume/CV required.

🏖️ Benefits

• Approximately €500,000 in monthly ad spend. You see every day what your scripts deliver. • Your own pipeline and decision-making authority from day one. • Direct communication with company leadership. • Clear path toward a Senior role. • 100% remote across Europe. • Manage your own schedule. • Choice of technical setup and corporate benefits. • The entire team meets in person once or twice a year. • Permanent employment contract.

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