Senior Product Marketing Manager

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

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FoodChain ID

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1996

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

FoodChain ID is a company specializing in certification and compliance solutions primarily for the food and beverage industry. They offer a wide array of services including food safety certifications, organic and non-GMO certifications, regulatory compliance assessment, and sustainability certifications. They also provide regulatory compliance tools, testing solutions, consulting services, and training to help companies ensure product safety and meet regulatory requirements across global markets. Their expertise extends to brand protection against food fraud, reducing market entry risks, and leveraging technology for product development and compliance analysis. FoodChain ID is dedicated to maintaining transparency and safety in the food supply chain, offering services to over 30,000 customers worldwide.

📋 Description

• Own differentiated positioning, value propositions, and messaging for the Enterprise portfolio • Lead end-to-end go-to-market strategy for product launches, portfolio expansion, and strategic growth initiatives • Partner with Product Management and Product Development to shape the Enterprise product roadmap using customer, market, and competitive insights • Translate complex technology into clear customer benefits and business outcomes • Develop GTM briefs, solution content, sales materials, demos, case studies, competitive battlecards, and thought leadership • Conduct customer interviews, win/loss analysis, competitive research, segmentation, and persona development • Equip Sales with messaging, training, guides, and enablement tools • Align Product, Sales, Marketing, Customer Success, and technical teams around shared launch plans and messaging • Measure launch performance and continuously refine the approach based on market response

🎯 Requirements

• 5–7+ years of product marketing experience within a B2B technology, data, or services company serving enterprise and mid-market buyers • Demonstrated experience owning product or portfolio positioning and messaging, rather than solely supporting campaigns • Ability to simplify complicated product capabilities for different audiences • Experience marketing to, working with, or working in the food and beverage supply chain • Strong written and verbal communication skills • Cross-functional influencing skills • Project management instincts • Curious, data-driven approach • Knowledge of food safety, regulatory, PLM, or formulation is a strong plus • Product management experience is an additional plus • Familiarity with Oracle, Siemens, and/or Infor PLM ecosystems is an additional plus

🏖️ Benefits

• Equal employment opportunities and anti-discrimination protections • Reasonable accommodation during application, interviewing, testing, and selection processes

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