Marketing Automation Tech Specialist

Job not on LinkedIn

🕒 May 6

🇺🇸 United States – Remote

💵 $80k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Vida Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

Healthcare Insurance • Wellness • SaaS

Vida Health is a company committed to improving health outcomes for various physical and mental health conditions, including diabetes, obesity, depression, and hypertension. They offer personalized, human-led care combined with digital technology to manage and treat these complex conditions. Vida Health partners with employers, health plans, and consultants to provide comprehensive health solutions. Their services include video chats and text-based messaging with healthcare providers, and they utilize machine learning and synced devices to personalize member care. They focus on significant cost savings and improved health outcomes for cardiometabolic conditions, guaranteeing results and offering up to 100% of fees at risk for both physical and mental healthcare.

📋 Description

• Build and manage end-to-end Braze campaigns and Canvases across email, SMS, push, in-app messaging, webhooks, and content cards, including complex audience segmentation and experiment design. • Lead data integration and pipeline development by optimizing DBT and BigQuery data models, configuring custom attributes and events, and managing reliable real-time data syncing between the data stack and Braze. • Own data quality and integrity across the MarTech ecosystem, including regular maintenance, merging records, resolving data issues, and ensuring accuracy across campaign performance and reporting. • Drive analytics and reporting using Braze's native tools alongside BigQuery and SQL, delivering insights that inform lifecycle strategy and omnichannel campaign optimization. • Serve as a technical MarTech partner to member operations and data teams, helping architect a scalable, future-proof foundation for personalization, automation, and advanced analytics. • Additional responsibilities as assigned/needed.

🎯 Requirements

• Bachelor’s degree at a minimum. • 3-5+ years of experience operating at the intersection of marketing, data science, and technology. • 1-2+ years of hands-on experience leveraging Braze to drive lifecycle campaigns. • Proven ability to write SQL scripts within BigQuery or similar cloud-based relational databases. • Understanding of Braze data models and logic principles. • Understanding of data querying and multivariate experiments. • Exposure to API workflows, data modeling, and full-funnel analytics. • A refined "sense of taste" for high-end member communications, balancing technical complexity with exceptional user experience. • Technical fluency in HTML, CSS, and SQL.

🏖️ Benefits

• Reasonable accommodations for qualified individuals with disabilities • Diversity is celebrated and supported