CRM Manager

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Pion

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

📣 Marketing

🛍️ eCommerce

Marketing • Advertising • eCommerce

Pion is a company focused on youth marketing, specifically targeting Gen Z consumers. They offer a range of services, including verification solutions for student and military discounts, advertising across different media channels, and providing insights through research and events. Pion aims to help brands connect with the next generation of shoppers by leveraging unique first-party data. With services that include influencer marketing and experiential campaigns, Pion helps marketing teams engage and convert valuable consumer groups effectively.

📋 Description

• Own and evolve core lifecycle journeys including onboarding, activation, engagement, basket abandonment, win-back and re-engagement, from strategy through build and optimisation • Plan and execute commercial campaign sends while balancing frequency, relevance, commercial priorities and lifecycle programme health • Plan and execute engagement-focused sends with wider marketing teams on content, calendar and social opportunities • Own and prioritise the testing roadmap across subject lines, send times, content and journey logic • Turn test results into concrete recommendations • Use opens, clicks, conversion, retention and incrementality data to diagnose underperformance and propose fixes • Brief, QA and direct internal resources to extend execution capacity • Build the internal narrative on what is working and make the case for further CRM investment

🎯 Requirements

• Five or more years of hands-on experience across the full CRM and lifecycle marketing discipline • Strategic thinking and campaign execution experience • Confidence using an ESP or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, Klaviyo or similar • Ability to build and QA campaigns and journeys independently • Strong understanding of segmentation, triggers and automation logic • Ability to interpret performance data and turn it into clear next steps • Genuine interest in testing and iterating CRM programmes • Ability to identify and implement improvements to onboarding flows and send calendars • Comfortable briefing and directing internal resources • Ability to build buy-in across product, brand, marketing, creative and data • Clear, honest communication and a self-starter, can-do attitude • Consumer experience in subscription, membership, loyalty, ecommerce or affiliate-adjacent businesses is a bonus • Familiarity with incrementality or holdout testing, data querying skills, and exposure to advanced personalisation and next-best-action decisioning are bonus qualifications

🏖️ Benefits

• Competitive salary • 30 days annual leave, plus bank holidays • Accredited 'Great Place To Work' company in three categories • Commitment to personal development and career growth, coaching workshops and progression plans • Remote-first working environment • Flexible working hours • Monthly wellness allowance • Gym memberships • Access to mental health first aiders • Health cash plan • Partnership discounts for major brands including Google, Apple, GymShark, Domino's and Uber • £200 work from home set up allowance