Lead Regional Marketing Manager

🔥 14 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Partner with UK Sales leadership to align pipeline, account, and bookings priorities • Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity • Collaborate with Partner Marketing to create joint campaigns, account engagement, and pipeline • Identify pipeline gaps and target audiences to build focused marketing programmes • Drive Sales, Marketing, and Partner interlock across planning, campaign activation, follow-up, and opportunity progression • Direct priority Corporate and Public Sector programmes as these businesses scale • Guide cross-functional initiatives spanning digital, content, ABM, webinars, executive engagement, events, and partner activity • Align with Sales, TDR, and Partner teams to improve campaign follow-up and account engagement • Evaluate account, engagement, and pipeline data to measure impact and optimise investment • Execute strategic executive programmes, roundtables, and industry engagements aligned to target accounts • Manage Corporate and Public Sector activation within flagship UK programmes like Accelerate • Shape the wider UK marketing plan across Corporate, Public Sector, Major, Strategic, and FSI • Adapt global, EMEA, and partner resources to maximize scale and impact • Influence cross-functional stakeholders in a complex matrix organization to drive business outcomes • Report to the Senior Marketing Director and own priority programmes from strategy through execution

🎯 Requirements

• 10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing • Proven track record of partnering with Sales leadership to deliver commercially aligned plans • Background in developing integrated programmes that generate and progress enterprise pipeline • Deep understanding of pipeline management, account engagement, and buyer journeys • Experience designing integrated campaigns and account-based programmes in B2B SaaS • Hands-on experience using Salesforce and Marketo to inform data-driven decisions • Experience marketing to executive, corporate, enterprise, or Public Sector audiences in the UK • Track record of working with partners, alliances, or channel teams on joint GTM programmes • Background in developing or scaling a new go-to-market motion • Strong grasp of ABM, digital demand generation, and executive engagement strategies • Ability to translate Sales priorities and market insight into actionable marketing programmes • Exceptional relationship skills to influence Sales, Partner, regional, and global marketing teams • Commercial mindset balancing strategic planning with hands-on delivery in a fast-paced environment • Reliable internet access for remote work outside a Workiva office

🏖️ Benefits

• Up to 25% travel for internal meetings, customer programmes, and industry events • Reliable internet access for remote work outside a Workiva office • Reasonable accommodations for applicants with disabilities • Comprehensive security and privacy training tailored to employees’ roles