Senior Group Account Director – Entertainment, Subscriptions

Job not on LinkedIn

November 9

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $170k - $225k / year

⏰ Full Time

🟠 Senior

🧑‍💼 Account Executive

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Wpromote

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Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

201 - 500 employees

Founded 2001

📋 Description

• The primary business lead for across streaming and entertainment clients • Building and nurturing senior-level client relationships (VP, CMO, CEO) to strengthen position as a strategic partner and trusted advisor • Leading business planning processes (annual planning, Quarterly Business Reviews, roadmaps), ensuring alignment between client business objectives and agency deliverables • Identifying and driving growth opportunities across media, creative, analytics, technology, and consulting services • Leading contract and scope negotiations, ensuring mutual value for the agency and client • Expanding agency footprint within vertical client organizations through consultative selling • Managing and coaching direct reports through regular performance reviews, development planning, and career growth • Overseeing the development of holistic, full-funnel media strategies rooted in consumer insights, channel expertise, and performance data • Ensuring strategies integrate seamlessly across paid, owned, and earned channels to drive measurable brand and business outcomes • Championing innovation in media approaches, proactively bringing new ideas, partners, and tactics to clients to enhance the agency’s value proposition • Partnering with Analytics, Brand Strategy, and Creative to deliver cohesive audience strategies, messaging frameworks, and measurement plans • Serving as the point of escalation for strategic media decisions, client/staffing/delivery challenges, and troubleshooting • Actively manage cross-functional relationships internally across Client Services, Media, Analytics, Creative, and Operations • Driving operational discipline around forecasting, staffing, and delivery excellence • Partnering with Operations and Finance to ensure efficient delivery and strong margins on assigned accounts • Model and foster collaborative, proactive, and accountable ways of working • Ensure teams are resourced and structured for success, partnering with department leads on staffing, training, and talent planning • Motivating, recognizing, and rewarding outstanding performance both on an individual and team basis • Responsible for the full P&L ownership of all clients within your portfolio • Serving as a thought leader (in the entertainment/streaming space) on emerging media trends, industry shifts, and evolving consumer behavior, representing the agency’s point of view in senior-level client conversations, industry events, and partner meetings • Providing regular reporting to the Managing Director on account health, opportunities, risks, and financial performance

🎯 Requirements

• 15+ years of experience in client services or account leadership roles within an advertising agency (with a focus in business development and/or within entertainment (streaming) and/or subscription based service industries • 5+ years experience leading and managing high-performing teams • A strong track record of driving results across complex, high-stakes accounts with 8+ figure annual budgets • Demonstrated success in advising or managing accounts through in-housing transitions, with an ability to balance agency value while partnering effectively with internal brand teams • Experience engaging with and advising client stakeholders • Strong experience with building long-term strategic relationships with clients in the entertainment/media space, ideally with exposure to both traditional and digital/streaming ecosystems • Proven ability to lead cross-agency collaboration—guiding partner agencies on integrated strategy, planning, and measurement to ensure alignment and elevate outcomes • Demonstrated success in driving revenue growth and account expansion • Experience in integrated marketing solutions across digital and traditional channels • Experience managing direct-to-consumer, performance-based media • Deep understanding of client business challenges and the ability to craft solutions beyond campaign execution • Strong grasp of industry trends, evolving consumer behaviors, and platform partnerships specific to media and entertainment • Strong commercial orientation with experience in understanding P&L for major accounts • Understanding of data analytics and performance measurement frameworks • Excellent presentation and communication skills with the ability to influence key stakeholders • A collaborative approach to working with cross-functional teams to deliver exceptional outcomes • Strong negotiation and conflict resolution capabilities • Knowledge of current marketing technology stack and digital transformation trends • Bachelor’s degree or equivalent work experience

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!