Senior Product Marketing Manager

🕒 June 2

🇺🇸 United States – Remote

💵 $126k - $236k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

Yelp is a platform that connects consumers with local businesses, allowing users to discover and review a wide variety of services including restaurants, home services, and automotive services. It aims to help consumers find trusted recommendations for goods, services, and experiences in their local area, while offering business owners tools to manage customer interactions and promote their offerings.

📋 Description

• Lead qualitative and quantitative research programs to understand operator needs, product-market fit, and willingness to pay across segments • Conduct in-depth customer interviews, surveys, and competitive analysis to generate actionable insights • Develop and maintain competitive intelligence resources including battlecards and market positioning frameworks • Help define and execute the GTM strategy for Yelp Host growth, including expansion into new verticals • Develop pricing, packaging, and promotional strategies that drive acquisition, MRR growth, and retention • Build and maintain sales enablement materials that empower inbound and outbound sales teams to close deals • Collaborate with product and engineering teams to ensure major feature launches are supported with the right positioning, customer communications, and enablement materials

🎯 Requirements

• 5+ years of experience in product marketing or a related field within a B2B SaaS or technology environment • Proven track record of conducting customer research (qualitative interviews, surveys, focus groups) and translating findings into actionable GTM strategy • Experience developing GTM strategies for new products or segments in a B2B SaaS context — including ICP definition, messaging development, and launch execution • Strong analytical mindset • AI-first working style • Outstanding written and verbal communication skills • Bonus: experience marketing AI products with voice or conversational interfaces, or comparable emerging-tech product marketing at an early-stage company or within a 0→1 product inside a larger one

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan