Google / Meta / TikTok Ads Specialist

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20four7VA

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

🤝 B2B

🛍️ eCommerce

☁️ SaaS

B2B • eCommerce • SaaS

20four7VA is a dedicated virtual assistant services company that provides customizable remote staffing solutions for businesses of all sizes. They offer a wide range of virtual assistant services, including administrative, business support, marketing, and technical assistance, helping clients to achieve efficiency and reduce overhead costs. With a robust team of skilled VAs, 20four7VA ensures that clients can focus on growing their business while their various needs are met by qualified professionals.

📋 Description

• Develop, manage, and optimize paid digital advertising campaigns for U.S.-based brands. • Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads. • Develop campaign strategies aligned with business objectives. • Build and organize campaign structures, ad sets, and audiences. • Monitor campaign performance and make ongoing optimizations. • Research and build high-performing target audiences. • Create and manage audience segmentation for prospecting and remarketing campaigns. • Optimize bidding strategies, placements, and campaign objectives. • Continuously improve campaign performance through testing and data analysis. • Collaborate with internal teams to develop effective ad creatives and messaging. • Conduct A/B testing on ad copy, creative assets, audiences, and landing pages. • Analyze creative performance and recommend improvements. • Manage daily, weekly, and monthly advertising budgets. • Allocate spend based on campaign performance and business priorities. • Monitor pacing to ensure budgets are utilized effectively. • Configure and monitor conversion tracking across advertising platforms. • Prepare recurring performance reports summarizing key metrics and present recommendations. • Monitor campaign performance daily, identify underperforming campaigns, and implement corrective actions.

🎯 Requirements

• Minimum 2+ years of recent experience managing paid advertising campaigns for U.S.-based brands or seller platforms. • Hands-on experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager. • Strong understanding of paid media strategy and digital marketing principles. • Experience managing advertising budgets and optimizing campaign performance. • Excellent analytical and problem-solving skills. • Strong attention to detail and organizational abilities. • Excellent written and verbal English communication skills. • Ability to work independently in a fast-paced remote environment. • PREFERRED QUALIFICATIONS Google Ads Certification. • Meta Certified Digital Marketing Associate or equivalent certification. • Experience with TikTok Ads Manager. • Experience managing eCommerce, lead generation, or service-based advertising campaigns. • Familiarity with Google Analytics 4 (GA4). • Experience using Google Tag Manager (GTM). • Knowledge of conversion tracking, Meta Pixel, TikTok Pixel, and Google Conversion Tracking. • Experience creating performance dashboards and marketing reports. • Familiarity with A/B testing methodologies and landing page optimization. • Experience working with U.S.-based businesses across multiple industries.

🏖️ Benefits

• Competitive rates • Weekly payments • Various open roles are available • Free training and upskilling • Constant support and guidance • A vibrant community always ready to support you • And more!