Lifecycle Marketing Manager

Job not on LinkedIn

🔥 11 minutes ago

🇺🇸 United States – Remote

💵 $70k - $80k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Acelero Learning

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2001

📚 Education

🤝 Non-profit

🌍 Social Impact

💰 Private Equity Round on 2022-10

Education • Non-profit • Social Impact

Acelero Learning is an early childhood education provider focused on equity-centered education to prepare children for kindergarten and beyond. Acelero Learning partners with families to nurture children's potential, offering inclusive and anti-bias educational approaches to eliminate achievement gaps. The company operates 52 licensed Head Start centers across multiple states in the U. S. , serving over 5,000 children annually. With over 20 years of experience, Acelero Learning ensures high-quality, accessible early education at no cost to families, contributing significantly to community impact and child readiness for school and life.

📋 Description

• The Manager, Lifecycle Marketing is responsible for owning the journey layer of the modern Marketing and Communications ecosystem. • Reporting to the VP of Marketing and Communications, this role helps turn audience engagement into sustained relationships through connected customer journeys, nurture systems, onboarding experiences, retention strategies, and behavior-based marketing automation across Shine Early Learning and Acelero Learning. • Builds and optimizes lifecycle marketing strategies across multiple audience types and customer journey. • Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences. • Develops scalable nurture and engagement systems that support awareness, onboarding, activation, engagement, retention, renewals, advocacy, and re-engagement. • Creates connected customer journey frameworks across email, SMS, CRM workflows, landing pages, enrollment communication, and digital touchpoints. • Helps evolve the organization from isolated communication tactics toward connected, audience-centered relationship marketing. • Serves as a key operational lead for lifecycle marketing execution inside HubSpot. • Builds and manages automated nurture workflows, email sequences, SMS communication flows, audience segmentation, smart lists, behavioral triggers, lifecycle stages, onboarding pathways, retention and re-engagement campaigns, and CRM communication systems. • Ensures lifecycle workflows remain scalable, organized, audience-centered, and aligned with broader campaign strategies.

🎯 Requirements

• Bachelor's degree • 7+ years of experience in lifecycle marketing, CRM marketing, marketing automation, customer journey strategy, or audience engagement marketing • HubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpot • Experience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferred • Physical exam and background checks are required for this position • Travel required locally or long-distance up to 10% of the time for work-related meetings and functions • Must have a valid driver's license and/or reliable transportation • Strong hands-on experience with HubSpot. • Experience building automated nurture systems and customer journey workflows • Strong understanding of customer journeys, audience engagement, lifecycle stages, email and SMS marketing, marketing automation, audience segmentation, and CRM communication strategy • Experience working cross-functionally across marketing, content, creative, web/UX, growth/analytics, and operations teams • Strong analytical mindset with ability to translate engagement data into actionable insights • Excellent organizational and project management skills • Comfortable operating in evolving, collaborative, and fast-moving environments • Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems • Experience supporting B2B and B2C audiences

🏖️ Benefits

• Medical, Dental, and Vision Insurance with multiple plan options to fit your needs • Health Savings Account (HSA) with company contributions up to $800 annually • Flexible Spending Accounts (FSA) for health and dependent care expenses • 401(k) Retirement Plan with up to 4% company match and immediate vesting • Company-paid Short-Term and Long-Term Disability and Basic Life Insurance • Up to $500 per year in Professional Development Reimbursements • Employee Assistance Program (EAP) with counseling and mental wellness support • Wellness Programs, including virtual fitness, nutrition, and mindfulness classes • Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks