Principal Growth Manager – SEO, AEO

🔥 0 minutes ago

🤠 Texas – Remote

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💵 $140k - $200k / year

⏰ Full Time

🔴 Lead

📈 SEO Marketing

🦅 H1B Visa Sponsor

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Logo of Achieve

Achieve

1001 - 5000 employees

Founded 2002

💸 Finance

💳 Fintech

💰 $50M Debt Financing on 2023-06

Finance • Fintech

Achieve is a leader in digital personal finance, dedicated to helping individuals achieve better financial futures. The company provides a wide range of services focused on managing and reducing debt, including debt resolution, debt consolidation, and various loan options such as personal and home equity loans. Achieve also equips its users with tools like the Debt Payoff Calculator and educational resources to enhance financial literacy. With a mission to reduce debt-related stress, Achieve offers personalized solutions, innovative technology, and expert guidance to improve clients' financial health. Rated TrustScore 4. 8/5, Achieve has resolved over $19 billion in debt and funded over $11 billion in loans, positioning itself as a reliable partner in personal finance management.

📋 Description

• Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms. • Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition. • Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment data. • Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers. • Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT. • Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence. • Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). • Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance. • Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data. Consistently achieve monthly lead and organic revenue targets.

🎯 Requirements

• 10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years. • Proven success consistently driving double digit lead growth and digital brand authority via organic channels. • Strong technical understanding of search algorithms, Knowledge Graphs, Core Web Vitals optimization, and scraping signals across major search and LLM platforms. • Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results. • Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software. • Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences. • Solid executive presentation skills.

🏖️ Benefits

• 401 (k) with employer match • Medical, dental, and vision with HSA and FSA options • Competitive vacation and sick time off, as well as dedicated volunteer days • Access to wellness support through Employee Assistance Program, physical and mental health wellness programs • Pet care discounts for your furry family members • Financial support in times of hardship with our Achieve Care Fund • A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

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