Principal Product Marketing Manager, Data & BI

🕒 May 5

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Actian

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

☁️ SaaS

🏢 Enterprise

SaaS • Data Management • Enterprise

Actian is a company that offers data management and analytics platforms, enabling businesses to make confident, data-driven decisions. Their products include a cloud-native SaaS solution and a comprehensive data platform with capabilities in data management, integration, quality, analytics, and app modernization. Actian's technology supports flexible deployment options across on-premises, cloud, and hybrid environments. Their database solutions include NoSQL, RDBMS, and other database management systems ideal for diverse applications. Actian collaborates with major cloud platforms like Google Cloud, AWS, and Microsoft Azure, providing solutions across various industries such as financial services, healthcare, and retail. The company aims to empower organizations by simplifying how data is connected, managed, and analyzed, offering reliable, scalable, and high-performance solutions.

📋 Description

• Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs • Lead go-to-market for product launches from bill of materials through sales enablement • Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms • Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts • Create sales plays and campaigns that drive adoption and pipeline impact • Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights • Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input • Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays • Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities • Translate roadmap updates into customer-facing messaging that reinforces value at renewal time • Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines • Create messaging and content for cross-sell expansion programs within the Actian portfolio

🎯 Requirements

• 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories • Experience marketing a BI or analytics product directly • Background marketing to analytics teams, data engineers, and application developers • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations • Experience with open-source communities, free trials and product-led growth models • Hands-on experience with AI tools and workflow automation (we pay attention to this)

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities