Assistant Manager - Trend and Incubation Marketing

Job not on LinkedIn

🕒 July 15, 2025

🏢🏡 Los Angeles – Hybrid

💵 $74.7k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of adidas

adidas

WebsiteLinkedIn

10,000+ employees

Founded 1924

👗 Fashion

🛒 Retail

⚽ Sports

💰 Post-IPO Debt on 2020-04

Fashion • Retail • Sports

adidas is a globally recognized sports brand known for designing and manufacturing sports apparel, footwear, and accessories. The company focuses on sustainability, incorporating more sustainable materials and practices in their production. They emphasize diversity, equity, and inclusion within their corporate culture and engage in various social impact initiatives. Additionally, adidas provides detailed financial reporting and has a transparent corporate governance structure. They operate worldwide, employing thousands of people and maintain a strong presence in the sports and fashion industries.

📋 Description

• Responsible for supporting Culture Marketing category activities in regard to key product plans – connecting brand partners, network, and product placement to marketing tactics, moments and activations. • Provide and ensure effective communication flow between all Culture Marketing partners, network and seeding teams and cross-functional marketing/demand creation teams. • Assure relevant brand activity with artists and people of influence within Music, Film/TV, Fashion, and Streetwear/Lifestyle. • Assist on Culture Marketing framework and build relevant incubation plans for brand and network partners, product seeding and trend marketing to drive demand for key product priorities. • Coordinate and take a proactive approach connecting artists and people of influence to moments, events, and product placements. • Attend entertainment events and industry meetings for networking, when relevant. • Build relationships with external Culture Marketing contacts while keeping adidas objectives a top priority. • Support in implementing strategic product plans in conjunction with category and PR/Marketing counterparts. • Interact with go to market, brand marketing, public relations, event marketing and product creation teams as needed to execute plans. • Support all aspects of the execution plan. • Identify opportunities to connect artists and people of influence to the brand through moments, content creation, activations, campaigns, product placement, seeding, etc. • Support Culture Marketing integration through strategic placement and targeting of specific brand and product initiatives. • Review and select programming for involvement, assure timely product fulfilment, and obtain placement documentation for internal reporting. • Leverage marketing integration to drive key commercial opportunities at wholesale, retail, etc. • Participate and represent Culture Marketing team in seasonal projects, workstreams, milestones, and bottoms up initiatives. • Maintain a strong awareness of music, fashion, streetwear/lifestyle, etc within Culture Marketing industry, trends and activities. • Manage product order entry for Incubation team and wider Trend Marketing team.

🎯 Requirements

• Four year college or university degree in Marketing, advertising or related field • Minimum 3 years of experience in related field • Equivalent combination of education and experience may be substituted for degree. • Project management skills and an ability to work well in a team environment. • Ability to write reports, business correspondence and create clear presentations. • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. • Knowledge of the music, fashion, streetwear/lifestyle trends and industry. • High level of proficiency in Word, Excel, PPT, Outlook, and Teams. • Utilize good judgement and professionalism at all times. • Strong organizational, problem solving, time management and resolution skills. • Unconventional business hours may be required. (evenings, weekends)

🏖️ Benefits

• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, • dental, • vision, • prescription drug coverage, • adoption, with surrogate and fertility support, • short and long-term disability, • basic life and AD&D insurance, which can be supplemented with employee-paid coverage. • Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. • Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. • Employees are eligible to earn an annual bonus based on both company and personal performance. • Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, • twelve paid holidays throughout the calendar year and Service Time Off during milestone years.

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