adidas
10,000+ employees
Founded 1924
👗 Fashion
🛒 Retail
⚽ Sports
💰 Post-IPO Debt on 2020-04
Fashion • Retail • Sports
adidas is a globally recognized sports brand known for designing and manufacturing sports apparel, footwear, and accessories. The company focuses on sustainability, incorporating more sustainable materials and practices in their production. They emphasize diversity, equity, and inclusion within their corporate culture and engage in various social impact initiatives. Additionally, adidas provides detailed financial reporting and has a transparent corporate governance structure. They operate worldwide, employing thousands of people and maintain a strong presence in the sports and fashion industries.
Director, Brand Experience – B2B
Job not on LinkedIn
🕒 September 18, 2025
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adidas
10,000+ employees
Founded 1924
👗 Fashion
🛒 Retail
⚽ Sports
💰 Post-IPO Debt on 2020-04
Fashion • Retail • Sports
adidas is a globally recognized sports brand known for designing and manufacturing sports apparel, footwear, and accessories. The company focuses on sustainability, incorporating more sustainable materials and practices in their production. They emphasize diversity, equity, and inclusion within their corporate culture and engage in various social impact initiatives. Additionally, adidas provides detailed financial reporting and has a transparent corporate governance structure. They operate worldwide, employing thousands of people and maintain a strong presence in the sports and fashion industries.
📋 Description
• Lead and facilitate ALL B2B events across Go To Market, Wholesale, Employee, ERG, Hospitality, and NAM Showrooms to ensure brand excellence and ROI • Lead a team of event experts and direct reports, providing direction and communication to support the Brand Experience function • Develop innovative and experiential strategy across B2B moments • Provide seasonal reporting to NAM Brand Experience Senior Director • Establish and drive agency partner strategy to drive innovation, consistency, and investment efficiency • Establish event best practices to streamline planning and production for efficiency and results • Establish and maintain relationships with NAM Procurement and NAM Finance teams • Own and manage the B2B event calendar, flagging overlap/conflict to Brand Experience Senior Director and stakeholders • Ownership and management of B2B budget and provide consistent reporting for Brand Experience Senior Director • Identify and develop talent to support the team's succession plan • Work within a dynamic cross-functional environment to deliver seamless, memorable, and result-driven corporate event experiences
🎯 Requirements
• Four-year College or university degree (emphasis in marketing or communications preferred) • Minimum 8-10 years of event marketing experience • Expert knowledge of the event industry, trends, and strategies • Excellent people leadership experience in both direct and matrix environments • Excellent written and oral communication skills, clear and concise • Ability to manage up, set, drive and effectively communicate information, raise concerns, and request/advocate for support • Experience establishing and driving agency partner strategy • Experience with event planning, production, budgeting, and calendar management • Ability to identify and develop talent and support succession planning • Working language: English
🏖️ Benefits
• Robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options • Dental coverage • Vision coverage • Prescription drug coverage • Adoption, with surrogate and fertility support • Short and long-term disability • Basic life and AD&D insurance (can be supplemented with employee-paid coverage) • 401k plan with employer match • Stock Purchase Plan with employer match • Eligibility to earn an annual bonus based on company and personal performance • Education assistance for full-time employees • Generous leave policies including 12 weeks of paid parental leave • Prorated flexible time off accrual (0.4388 hours per day) that increases with years of service • Twelve paid holidays per calendar year • Service Time Off during milestone years • Hybrid work policy (attendance required Monday–Thursday, flexibility to work remotely on Friday)
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