adidas
10,000+ employees
Founded 1924
👗 Fashion
🛒 Retail
⚽ Sports
💰 Post-IPO Debt on 2020-04
Fashion • Retail • Sports
adidas is a globally recognized sports brand known for designing and manufacturing sports apparel, footwear, and accessories. The company focuses on sustainability, incorporating more sustainable materials and practices in their production. They emphasize diversity, equity, and inclusion within their corporate culture and engage in various social impact initiatives. Additionally, adidas provides detailed financial reporting and has a transparent corporate governance structure. They operate worldwide, employing thousands of people and maintain a strong presence in the sports and fashion industries.
Senior Manager, Public Relations
🕒 September 10, 2025
🏢🏡 New York City – Hybrid
💵 $116k - $150k / year
⏰ Full Time
🟠 Senior
🎙️ Public Relations (PR)
🦅 H1B Visa Sponsor
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adidas
10,000+ employees
Founded 1924
👗 Fashion
🛒 Retail
⚽ Sports
💰 Post-IPO Debt on 2020-04
Fashion • Retail • Sports
adidas is a globally recognized sports brand known for designing and manufacturing sports apparel, footwear, and accessories. The company focuses on sustainability, incorporating more sustainable materials and practices in their production. They emphasize diversity, equity, and inclusion within their corporate culture and engage in various social impact initiatives. Additionally, adidas provides detailed financial reporting and has a transparent corporate governance structure. They operate worldwide, employing thousands of people and maintain a strong presence in the sports and fashion industries.
📋 Description
• Lead the development and execution of horizontal PR strategies across key brand and category verticals including Originals, Basketball, Training, Women’s, US Sports, and Global Football / American Soccer • Shape storytelling around cultural and lifestyle icons including athletes, creators, and brand partners • Craft culturally attuned media plans targeting Gen Z, multicultural, and creator-led audiences • Build and maintain strong relationships with top-tier editors, journalists, digital creators, and cultural voices across traditional and emerging platforms • Develop long-lead storytelling with internal partners across Brand Comms, Sports Marketing, Purpose, and Digital Publishing • Drive earned media around tentpole moments—product drops, seasonal campaigns, major culture and lifestyle events • Shape integrated campaign strategies alongside cross-functional teams, ensuring PR is embedded from concept through execution • Manage PR agency partners and budgets to deliver creative excellence and measurable impact • Navigate fast-moving cultural moments with real-time storytelling and reactive press strategies • Represent the voice of PR internally, building consensus, aligning stakeholders, and advocating for earned storytelling across consumer touchpoints • Partner with Global PR to ensure strong North America representation in global narratives and calendars • Engage directly with executives, athletes, talent, and external partners; lead presentations and briefings
🎯 Requirements
• Degree (or equivalent experience) in Communications, PR, Marketing, Journalism, or related field • 7+ years of experience in PR, communications, or brand storytelling—preferably within a culturally driven, consumer-facing brand or agency • Deep understanding of consumer culture across lifestyle, fashion, and sport • Culturally fluent generalist with strong POV on what makes a brand or personality culturally relevant • Digital fluency across social PR, including creator/influencer amplification, digital storytelling, and emerging channels • Proven experience building relationships with national media, tastemakers, and editorial gatekeepers • Experience leading agency partners and managing campaign budgets • Strong cross-functional collaboration and stakeholder alignment skills • Excellent communication and writing skills; ability to translate complex ideas into compelling, media-ready narratives • Comfortable leading presentations, running meetings, and delivering briefings to senior leaders, creators, and external partners • Confident in real-time reactive PR and issue response • Fluent written and spoken English
🏖️ Benefits
• Robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options • Dental, vision, prescription drug coverage • Adoption, surrogate and fertility support • Short and long-term disability • Basic life and AD&D insurance (can be supplemented with employee-paid coverage) • 401(k) plan with employer match • Stock Purchase Plan with employer match • Annual bonus eligibility based on company and personal performance • Education assistance • Generous leave policies including 12 weeks paid parental leave • Prorated flexible time off accrual (.4388 hours per day) increasing with years of service • Twelve paid holidays and Service Time Off during milestone years • Hybrid work policy (in-office Monday through Thursday, remote Fridays with flexibility)
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