Marketing Performance Analyst

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Arctic Wolf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

📋 Description

• Build and Maintain Marketing Performance Dashboards • Manage and update the core artifacts that the marketing leadership team use to run the business and report on performance to the rest of the go-to-customer organization • Track and interpret key funnel metrics including lead volume, MQLs, SQLs, pipeline creation, opportunity velocity, and closed-won revenue • Identify conversion bottlenecks and provide data-backed recommendations to improve funnel health and efficiency • Evaluate the performance of marketing campaigns across digital, events, email, partner, and ABM channels • Support the implementation and refinement of attribution models (first-touch, last-touch, multi-touch, W-shaped, algorithmic) to measure the influence of marketing on pipeline and revenue • Use historical data and predictive analytics to build models that forecast MQLs, pipeline generation, and marketing-sourced revenue

🎯 Requirements

• 2+ years of experience in a marketing analytics, marketing operations, or business intelligence role, ideally within a B2B SaaS environment • Strong analytical skills and expertise with data analysis tools such as Excel, SQL, Tableau, Power BI, or Looker • Naturally inquisitive style, always searching for the why behind the numbers • Demonstrated ability to translate complex data into clear, actionable insights • Excellent communication and storytelling skills to present findings to both technical and non-technical audiences • Comfortable working in a fast-paced, results-oriented, cross-functional environment

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • 401k match • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave