
51 - 200 employees
Founded 2020
🧘 Wellness
🛍️ eCommerce
👥 B2C
💰 Series A on 2022-07
Wellness • eCommerce • B2C
ARMRA® is a physician-founded consumer health brand that develops and sells high-potency bovine colostrum supplements and related wellness products. The company emphasizes a proprietary Cold-Chain BioPotent™ pasteurization process and third-party testing to preserve and validate over 400 bioactive nutrients, positioning its products for gut, immune, skin, hair, metabolism, and fitness benefits. ARMRA® primarily sells direct-to-consumer through an e-commerce storefront (Shopify) and offers subscription bundles, travel sticks, and product lines branded as ARMRA Colostrum and Health Revival.
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51 - 200 employees
Founded 2020
🧘 Wellness
🛍️ eCommerce
👥 B2C
💰 Series A on 2022-07
Wellness • eCommerce • B2C
ARMRA® is a physician-founded consumer health brand that develops and sells high-potency bovine colostrum supplements and related wellness products. The company emphasizes a proprietary Cold-Chain BioPotent™ pasteurization process and third-party testing to preserve and validate over 400 bioactive nutrients, positioning its products for gut, immune, skin, hair, metabolism, and fitness benefits. ARMRA® primarily sells direct-to-consumer through an e-commerce storefront (Shopify) and offers subscription bundles, travel sticks, and product lines branded as ARMRA Colostrum and Health Revival.
• Own daily retail operations processes, including item setup, portal management, compliance documentation, and distributor coordination. • Ensure speed, accuracy, and consistency across retailer and distributor requirements. • Identify and surface operational bottlenecks and implement process improvements that streamline workflows and scale with growth. • Collect, analyze, and report on syndicated and retailer data (SPINS, Nielsen, IRI, retailer POS). • Build dashboards and scorecards that track velocity, distribution, sell-through, and promotional effectiveness. • Provide reporting and insights that inform assortment, pricing, and promotional planning discussions. • Partner with Finance to analyze deductions, chargebacks, and trade spend ROI. • Evaluate promotional calendars and shopper programs with data-backed insights. • Provide Finance with accurate, timely retail reporting aligned with financial tracking. • Share insights with Marketing and Retail Leadership to inform launches, category storytelling, and in-store activations. • Deliver standardized reporting frameworks that align the broader organization on retail performance and GTM priorities.
• 4–8 years in Consumer Packaged Goods (CPG), ideally in Retail Operations, Category Management, or Retail Insights. • Experience in RTD, wellness, or functional categories is a strong plus. • Proficiency in syndicated data tools (SPINS, Nielsen, IRI, retailer POS). • Skilled at building reporting systems that provide clarity and increase visibility into performance. • Strong communicator who can distill complex data into simple, actionable outputs. • Organized, detail-oriented, and process-driven; thrives in high-growth environments.
• Health insurance • Professional development
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