Growth Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $130k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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ASG Technologies

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔒 Cybersecurity

☁️ SaaS

💰 Funding Round on 2017-04

Cloud Computing • Cybersecurity • SaaS

ASG Technologies is a leading provider of software solutions that empower businesses to modernize their IT operations and optimize their cloud strategies. Their products focus on hybrid cloud solutions, security and compliance, and automation efficiencies, enabling enterprises to streamline operations and enhance security amidst evolving market demands. With a strong emphasis on integrating mainframe and cloud environments, ASG delivers tools that not only secure data but also enhance productivity and innovation across various sectors.

📋 Description

• Own demand generation programs across email, paid media, organic, partnerships, and emerging AI-enabled marketing channels. • Execute go-to-market strategies for new products and major feature launches in partnership with Product and Sales. • Build lifecycle marketing campaigns that improve customer acquisition, engagement, adoption, and retention. • Create compelling messaging, content, and sales enablement materials that simplify complex software for hotel operators. • Own marketing operations including campaign execution, automation, reporting, experimentation, and optimization. • Measure campaign performance and use data to improve pipeline generation, conversion rates, and marketing ROI. • Partner cross-functionally to ensure marketing initiatives align with company growth objectives. • Leverage AI tools to improve campaign execution, content creation, analysis, and marketing productivity.

🎯 Requirements

• 5+ years of experience in Growth Marketing, Demand Generation, Product Marketing, or a similar B2B SaaS marketing role. • Successfully built integrated marketing campaigns that generate measurable pipeline and revenue growth. • Experience launching products and partnering closely with Product and Sales teams. • Excellent communication with strong copywriting and messaging skills. • Highly analytical and use data to drive decisions and optimize marketing performance. • Comfortable using marketing automation platforms and managing campaigns from strategy through execution. • Embrace AI as part of daily workflow and apply sound judgment when reviewing AI-generated work. • Curious, collaborative, organized, and motivated by business outcomes in a fast-paced SaaS environment.

🏖️ Benefits

• employer-sponsored benefits • incentive compensation