Paid Media Manager

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🕒 March 3

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Balance Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

🤝 B2B

Healthcare Insurance • SaaS • B2B

Balance Health is the nation’s premier comprehensive lower-extremity focused Physician Practice, having formed the largest majority physician-owned podiatric medical organization in the United States through its merger with Weil Foot & Ankle Institute. It offers operational support to podiatrists, orthopedic surgeons, and physical therapists, allowing them to concentrate on delivering high-quality patient care and growing their practices. Balance Health aids in recruiting, HR billing and collections, accounting, technology, marketing, regulatory compliance, and more, catering to private practice needs. Moreover, Balance Health provides partners access to ancillary services such as pathology labs, MRIs, physical therapy services, and orthotic labs, which contribute to convenient patient care and additional revenue streams. By leveraging its size to enhance contracts and decrease costs, it supports value-based care while promoting clinical autonomy for its physicians, making it a dynamic partner for medical professionals committed to providing exceptional foot and ankle care.

📋 Description

• Oversee all paid digital marketing activities, including paid search (SEM), marketplace listings (ex. ZocDoc), display ads, paid social advertising, programmatic, video, and beyond • Develop and execute strategic plans for paid digital marketing campaigns focused on new patient acquisition • Ownership of channel budgets and resource allocation across brands, providers, and channels to achieve the organization’s objectives • Measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement • Plan, execute, and measure A/B and multivariate ad experiments to optimize paid campaign conversions • Create landing pages and perform conversion rate optimization (CRO) • Review and recommend new paid advertising technologies and platforms • Build business cases and pro forma projections for new and creative paid digital marketing channels • Maintain accuracy of practices and providers on ZocDoc and insurance directories • Other duties as assigned

🎯 Requirements

• 3+ years running paid media of $20,000+ per month for a healthcare entity • Deep expertise in digital advertising platforms (Google Ads, Meta Ads, etc.) • Bachelor's degree in marketing, finance, business analytics or a related field • Results-oriented mentality and ability to prioritize projects • Ability to function in a fast-paced environment • Experience with marketing analytics • Excellent written and verbal communication skills • Reliable high-speed internet • Dedicated workspace • Ability to focus when not in an office setting • Self-starting mentality and critical thinking skills • Ability to function both independently and as part of a distributed team

🏖️ Benefits

• Competitive salary • Remote work options