Manager, Brand Governance

🕒 March 6

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Belden Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1902

🏢 Enterprise

🔧 Hardware

Enterprise • Hardware • Networking

Belden Inc. is a global leader in cable, connectivity, and networking solutions, now transitioning into a digital solutions innovator. The company is focused on driving innovation and growth by offering customized solutions to meet the complex needs of its customers. Belden emphasizes a commitment to employee development and diversity, making it a compelling place for top talent to build their careers as the company evolves.

📋 Description

• Serve as the subject matter expert and primary point of contact for brand governance, standards and brand-related inquiries. • Develop, maintain and evolve brand guidelines, frameworks, and standards; review and approve branded messaging and visual assets. • Support and participate in Belden’s brand transformation initiatives, including planning and implementation. • Contribute to the evolution of brand architecture with connected brands and portfolio alignment across products and solutions. • Collaborate with business and marketing partners on product and solution launches, serving as the brand expert for naming, branding and trademark considerations. • Manage Belden’s trademark portfolio, including applications, renewals, compliance and communication. • Partner with Legal to monitor and address trademark infringements and protect Belden’s intellectual property and brand equity. • Mitigate brand and reputational risk through proactive monitoring of online and offline brand usage. • Manage and collaborate with external agencies to own brand research. • Translate brand research and performance insights into actionable guidance for brand standards, messaging frameworks, and brand investment priorities. • Develop and support strategic brand-building, multi-channel marketing campaigns. • Partner with the Digital Transformation team to develop and manage a cohesive web domain strategy for current and future Belden domains. • Educate and train employees, partners, and agencies on proper brand usage and governance practices. • Develop tools and resources that enable efficient, compliant brand execution across the organization.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications or a related field • 5+ years of marketing experience with a strong focus on brand management • Demonstrated experience implementing and governing brand systems in a complex, B2B and global environment • Proven ability to balance brand consistency with business needs and speed to market • Strong project management, organizational and prioritization skills with excellent attention to detail • Experience gathering, analyzing and translating customer insights into actionable strategies • Strong written and verbal communication skills with the ability to influence without direct authority • Experience managing agencies and external vendors • Preferred Experience working with trademark and intellectual property considerations; familiarity with IP law and regulations or a strong willingness to learn • Experience supporting brand integration in mergers and acquisitions.

🏖️ Benefits

• health/dental/vision • long term/short term disability • life insurance • HSA/FSA • matching retirement plans • paid vacation • parental leave • employee stock purchase plan • paid leave for volunteer work in your community • training opportunities • professional talent management and succession planning • corporate health well-being initiatives • commitment to diversity, equity, inclusion and sustainability