Manager, Customer Lifecycle Marketing

🕒 May 27

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Benepass

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 HR Tech

💸 Finance

🧘 Wellness

💰 $12M Series A on 2021-09

HR Tech • Finance • Wellness

Benepass is a flexible benefits platform designed for people-first companies, offering a range of personalized and adaptable employee benefits solutions. With a focus on meeting the diverse needs of today’s global workforce, Benepass allows companies to provide customized benefits packages that include health savings accounts, flexible spending accounts, wellness programs, professional development, and more. The platform emphasizes ease of use with features like card-first technology, automated enrollment, and real-time engagement metrics. Benepass supports companies in designing competitive benefits programs that enhance employee satisfaction and retention while staying aligned with corporate DEI and wellness values.

📋 Description

• Define how Benepass engages customers and members across onboarding, activation, engagement, and renewal • Build lifecycle programs that drive adoption, education, and sustained usage • Identify gaps in the customer journey and develop programs to improve the overall experience • Develop campaigns that increase benefit awareness, card usage, and program adoption • Create communications tied to key lifecycle moments (launch, open enrollment, seasonal usage) • Translate complex benefits and financial concepts into simple, compelling messaging • Build and manage lifecycle campaigns across email, in-product messaging, printed materials, and other touchpoints • Own segmentation and targeting to deliver relevant messaging to different audiences • Ensure communications are timely, clear, and aligned with customer needs • Support time-sensitive and ad hoc campaigns (e.g., product updates, compliance changes, critical customer communications), ensuring rapid and high-quality execution • Collaborate with Product Marketing and Customer Success to support launches, renewals, and expansion opportunities • Develop scalable frameworks for client-specific communications where needed • Balance customization with consistency and operational efficiency • Define and track lifecycle KPIs (activation, engagement, utilization) • Run experiments to improve campaign performance and effectiveness • Use insights to inform broader marketing, product, and customer strategy

🎯 Requirements

• 4-7+ years in customer, member, and/or lifecycle marketing roles • Experience in B2B2C environments or marketing to both business buyers and end users • Experience targeting various user personas across industries, including hard-to-reach populations and HR administrators • Strong experience building and executing lifecycle or engagement campaigns across multiple channels • Excellent writing and communication skills, with the ability to simplify complex concepts • Experience working with CRM or marketing automation platforms (e.g., Customer.io, Braze, Iterable) • Comfortable with segmentation, targeting, and event-driven or triggered communications • Strong cross-functional collaborator, with experience partnering with Customer Success, Product, and Engineering • Analytical mindset with experience tracking performance and driving optimization • Ability to balance scalable programs with targeted, client-specific initiatives • Experience in SaaS, fintech, benefits, healthcare, or similarly complex industries preferred

🏖️ Benefits

• 95% coverage of medical, dental, and vision • $250 WFH setup (one time) • $500/year Learning & Development Benefit • $150/month cell phone + internet • $100/month Wellness • $100/month Co-working and Commuter Benefit • Flexible PTO