Commercial Director – Practitioner Channel

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🕒 July 8

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Logo of Better Being

Better Being

11 - 50 employees

Founded 2007

🤝 B2B

🏥 Healthcare

💼 Consulting

B2B • Healthcare • Consulting

Better Being is a science-backed corporate wellbeing provider and educator. They are a group of tertiary-educated health professionals with over 15 years’ experience creating bespoke workplace and leadership wellbeing programs, Mental Health First Aid education, on-demand wellbeing toolkits, and corporate workshops. Their holistic approach is guided by four pillars—Movement, Mindset, Nutrition and Recovery—and they use a data-driven Wellbeing Index to measure outcomes and ROI. Better Being delivers evidence-based, customisable services (webinars, digital content, coaching and in-person facilitation) for organisations across sectors and highlights measurable benefits such as reduced workers’ compensation claims, improved retention, engagement and a positive ROI.

📋 Description

• Owns the practitioner channel end-to-end, including partner acquisition, engagement, education, and long-term relationship management for the NutraBiogenesis brand. • Define and execute the go-to-market playbook, steward strategic relationships and build the infrastructure required to scale a practitioner-first supplement brand. • Own and drive the practitioner education ecosystem, including advisory board development, content library, webinar programming, and practitioner-facing clinical education. • Serve as the primary owner of practitioner relationships, ensuring a consistent and high-quality experience across all touchpoints. • Partner with and own end-to-end Fullscript growth strategy, including search visibility, merchandising, protocol bundle design, subscription attach rate, and promotional execution. • Drive product pipelines to build relevant protocols and partner with R&D team to drive portfolio expansion. • Build and manage the practitioner CRM lifecycle system driving verified HCP acquisition, onboarding activation, and long-term retention. • Own the trade event strategy and calendar; represent the brand at relevant events.

🎯 Requirements

• 6-8 years of commercial, marketing, or practitioner channel leadership experience within a health, wellness, or HCP-focused environment. • Experience with Fullscript, Emerson Ecologics, or similar professional supplement platforms. • Experience designing and delivering practitioner-facing education or training programs. • Strong teamwork, communication, organization and time-management skills. • Strong problem solving, analytical, and creativity skills. • Ability to translate complex mechanisms of action into practitioner-grade claims and education frameworks. • Track record as a commercial generalist — comfortable owning strategy, execution, data, and cross-functional leadership simultaneously. • Ability to display strong self-initiative and support recommendations with sound thinking and fact-based evidence (data, research, best practices, etc.). • Ability to bring strategic level thinking to a tactically executable level.

🏖️ Benefits

• Access to our Employee Health Clinic for your medical needs. • Comprehensive Medical, Dental, and Vision Insurance coverage. • Participation in our Family First Program, emphasizing work-life balance. • 401(K) plan with generous employer match to help you plan for the future. • Educational Reimbursement opportunities to support your continued learning and development. • Wellness Incentives to promote a healthy lifestyle. • Substantial product discounts, because we value our team members as customers too. • Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge.

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