SEO/AEO Strategist

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BetterHelp

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2013

👥 B2C

⚕️ Healthcare Insurance

🧘 Wellness

B2C • Healthcare Insurance • Wellness

BetterHelp is the world's largest online therapy service, offering professional, licensed, and vetted therapists to help with a range of issues including depression, anxiety, relationships, trauma, and more. The platform allows users to communicate with therapists via text, chat, phone, and video sessions, providing convenience and flexibility similar to traditional in-office therapy. BetterHelp matches users with licensed providers such as psychologists, licensed professional counselors, and clinical social workers, and offers therapy solutions for individuals, couples, and teens.

📋 Description

• Develop and execute SEO and AEO strategies that improve visibility across traditional search engines and AI-powered search experiences. • Build, own, and manage large-scale AI-assisted content refresh initiatives across the U.S. content portfolio. • Identify, prioritize, and optimize high-impact content opportunities based on search demand, business goals, and conversion potential. • Ensure refreshed content aligns with E-E-A-T principles and represents the most helpful, authoritative, and trustworthy answer available for users. • Stay current on search algorithm updates, AI search developments, and industry best practices, translating insights into actionable recommendations. • Serve as the primary owner of SEO and AEO performance reporting across the organization. • Develop and maintain dashboards, reports, and performance summaries for leadership and key stakeholders. • Monitor and analyze rankings, traffic, conversions, visibility, engagement, and AI search performance. • Measure the impact of optimization initiatives and provide data-driven recommendations for future improvements. • Communicate key trends, risks, opportunities, and strategic insights on a recurring basis. • Conduct ongoing analysis of content performance, competitor strategies, and search visibility. • Identify content gaps, emerging topics, and opportunities to improve topical authority and search performance. • Evaluate content quality through the lens of user intent, expertise, completeness, trustworthiness, and answer quality—not solely keyword coverage or rankings. • Partner with editorial, content, clinical, and subject matter experts to improve content quality and optimization outcomes. • Leverage expert authorship, clinical review, citations, and trust signals to strengthen content authority and search performance. • Analyze performance data to identify and prioritize content refresh opportunities for upcoming sprints. • Maintain a roadmap of optimization initiatives based on business impact, competitive positioning, and search opportunity. • Recommend which content should be refreshed, expanded, consolidated, or enhanced to maximize organic growth. • Collaborate cross-functionally to ensure optimization efforts align with broader business objectives.

🎯 Requirements

• 4+ years of experience in SEO, content strategy, organic growth, or a related field. • Experience managing or optimizing large-scale editorial ecosystems consisting of hundreds or thousands of content assets. • Experience developing and executing SEO strategies within healthcare, mental health, medical, finance, legal, insurance, or other YMYL environments. • Strong understanding of E-E-A-T principles and modern search quality frameworks. • Experience optimizing content authored, reviewed, or validated by credentialed experts. • Demonstrated experience analyzing search performance and translating insights into optimization strategies. • Experience building and maintaining dashboards and reporting for stakeholders and leadership teams. • Experience using platforms such as Google Search Console, Ahrefs, Semrush, Screaming Frog, GA4, AirOps, Profound, and related SEO tools. • Strong project management, prioritization, communication, and stakeholder management skills.

🏖️ Benefits

• Remote work with regular in-person bonding experiences sponsored by the company • Competitive compensation • Holistic perks program (including free therapy, employee wellness, and more) • Excellent health, dental, and vision coverage • 401k benefits with employer matching contribution • The chance to build something that changes lives – and that people love • Any piece of hardware or software that will make you happy and productive • An awesome community of co-workers