MarTech Platform Operations Admin

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $90k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Operations

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Blue Acorn iCi

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

Blue Acorn iCi is a leading provider of digital transformation solutions, focused on delivering high-impact digital experiences for businesses. They specialize in technologies such as enterprise content management, commerce strategy, customer intelligence, and data-driven optimization. As an Adobe Accredited Partner, Blue Acorn iCi utilizes platforms and systems to enhance business efficiencies and site performance, working with clients across industries like consumer packaged goods, retail, financial services, healthcare, and media. Their services include ecommerce development, digital experience consulting, and performance marketing, aiming to create seamless and personalized customer journeys.

📋 Description

• Serve as the operational owner for enterprise event technology platforms and supporting MarTech solutions. • Administer and optimize platform configurations supporting global marketing initiatives. • Manage event themes, templates, landing pages, registration experiences, forms, and branded marketing assets. • Support day-to-day platform administration, user requests, and operational activities. • Monitor platform health and proactively identify opportunities to improve operational efficiency. • Monitor and validate data flow between event platforms, marketing automation systems, CRM platforms, and downstream marketing technologies. • Troubleshoot attendee registration, synchronization, lead flow, and integration issues across multiple systems. • Maintain documentation of recurring issues, troubleshooting procedures, and operational best practices. • Create, configure, maintain, and troubleshoot event-related marketing assets, including Marketo email templates, Email Editor 3.0 fragments, reusable components, and campaign assets. • Execute PAT/UAT testing for platform enhancements, integrations, templates, and platform updates.

🎯 Requirements

• Experience with Splash or a similar enterprise event technology platform. • Experience with Marketo Engage. • Expertise with Email Editor 3.0, including fragment/component configuration, template management, and troubleshooting. • Experience supporting marketing technology and event operations. • Experience with platform administration and configuration. • Experience monitoring and troubleshooting integrations across enterprise marketing platforms. • Strong analytical and problem-solving skills. • Experience supporting enterprise marketing platforms. • Strong stakeholder communication and collaboration skills. • Experience with Marketo email asset management and campaign operations.

🏖️ Benefits

• medical, dental and vision insurance • life insurance • disability • paid time off • 401(k)