Director of Product Marketing

🕒 April 13

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Blueprint Test Prep

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

📚 Education

🛍️ eCommerce

👥 B2C

💰 Private Equity Round on 2018-04

Education • eCommerce • B2C

Blueprint Test Prep is an educational company that specializes in providing comprehensive test preparation services for various standardized exams including the LSAT, MCAT, and other medical and nursing school entrance exams. The company focuses on innovative teaching methods, engaging content, and data-driven analytics to help students achieve significant score improvements. With a strong emphasis on qualified instructors and an interactive learning platform, Blueprint Test Prep aims to make studying a more enjoyable and effective experience for its users.

📋 Description

• Oversee the development of go-to-market plans • Serve as a liaison to drive and communicate all marketing-related efforts • Collaborate closely with cross-functional teams • Streamline the communications structure for the Blueprint undergraduate vertical • Work closely with our creative team to craft compelling product messaging • Spearhead product launches by working closely with product management team • Track and analyze key performance metrics • Serve as an owner or critical participant of the Brand and Product Marketing team’s cross vertical projects

🎯 Requirements

• Bachelor's degree (required); MBA is a plus • 6+ years relevant work experience as a marketing manager at a B2C/D2C company, ideally in education, medical or healthcare related fields • Strategic thinker who can develop a quarterly brand plan or product launch marketing plan with little oversight from a VP of Marketing • Ability to lead the discussion of the monthly marketing analytics data and synthesize the data into key insights and action items with little help from others • Shown experience developing and executing innovative multi-channel marketing campaigns that achieve KPI goals • Must have significant experience across several areas of classic marketing • Experience in thinking strategically to write well-developed creative briefs • Proven success managing marketing and product launch campaigns from inception to completion • Knowledge utilizing owned channels and paid marketing channels to drive business results • Strong vision, a demonstrated history of high velocity execution, and a strategic growth mindset • Passion for education and/or medical/health education • Strong analytical skills and ability to synthesize data • Exceptional project management skills • Experience using a project management or task management system to manage others to complete assets or items needed on time • Excellent communication and presentation skills • Thrive working in a fast-paced environment, handling multiple projects and initiatives simultaneously

🏖️ Benefits

• Competitive salary at a growing company • Remote-first work environment allowing for flexibility • Unlimited PTO, comprehensive health benefits and 401(k) match • Additional Wellness Days to support a balanced schedule • Monthly remote-work and annual home office equipment stipends • Flexible Spending Account • Parental leave benefits • Continual learning and mentoring opportunities • Free access to test prep programs for team members, and family discounts