Brand Manager

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

Wellness • Healthcare Insurance • eCommerce

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Support management of the infant formula portfolio, helping drive growth, profitability, and long-term brand health. • Monitor category, competitive, consumer, and business performance trends to identify opportunities and risks. • Develop recommendations to improve product performance, strengthen positioning, and support portfolio growth. • Partner with Finance, Insights, Sales, and Brand teams to evaluate business performance and inform strategic decisions. • Support development of annual business plans, portfolio strategies, and growth initiatives. • Support development of new products, renovations, and line extensions from concept through commercialization. • Translate consumer insights and market opportunities into product concepts and business recommendations. • Partner with cross-functional teams including Product Development, Regulatory, Operations, and Supply Chain throughout the innovation process. • Lead cross-functional execution of product launches, renovations, and commercialization initiatives. • Monitor post-launch product performance and identify opportunities for optimization.

🎯 Requirements

• 7+ years of experience in Brand Management, Innovation, Product Marketing, or related CPG roles. • Classical brand management training strongly preferred. Emerging brand experience • Strong analytical and problem-solving skills with the ability to translate data into action. • Experience leading complex cross-functional initiatives. • Understanding of CPG commercialization, innovation, and retail environments. • Excellent project management and organizational skills. • Strong written, verbal, and presentation communication skills. • Ability to influence stakeholders and build alignment across teams.

🏖️ Benefits

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie or Baby's Only • $75 monthly internet stipend • Co-working space reimbursement