Creative Content Lead

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

Wellness • Healthcare Insurance • eCommerce

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact. • Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications. • Establish content guidelines and review processes that ensure clarity, consistency, and accuracy. • Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities, campaigns expressions, launches, and business objectives. • Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction. • Ensure messaging is coordinated across channels and tailored appropriately by audience, funnel stage, and platform. • Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback. • Partner with Creative, Brand Operations, and channel leaders to prioritize resources and deliver content against business objectives. • Manage freelance writers, editors, and production partners as needed.

🎯 Requirements

• 8+ years of experience in content strategy, editorial leadership, content creation, performance marketing, or related fields. • Experience managing writers, editors, video creators, or content teams. • Exceptional writing, editing, and storytelling abilities. • Deep understanding of marketing funnels, customer journeys, and channel-specific content development. • Experience translating marketing strategy into content frameworks, content briefs, and multi-channel content plans. • Familiarity with SEO, AEO (Answer Engine Optimization), and emerging content best practices for AI-powered search and discovery platforms. • Proven ability to influence and align cross-functional stakeholders.

🏖️ Benefits

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie or Baby's Only • $75 monthly internet stipend • Co-working space reimbursement