Brew Dr.
51 - 200 employees
Founded 2008
🍽️ Food & Beverage
👥 B2C
🛒 Retail
💰 Debt financing on 2019-06
Food & Beverage • B2C • Retail
Brew Dr. is a consumer beverage company that produces organic, probiotic kombucha and sparkling and classic iced teas. Their products are marketed as gut-friendly, low-sugar, non-alcoholic, and made with live cultures (raw, unpasteurized kombucha). Brew Dr. sells bottled and canned kombucha and sparkling/iced teas through retail channels and delivery partners (e. g. , Instacart), offers wholesale, and promotes sustainability/impact and branded merchandise. The brand emphasizes natural ingredients, functional benefits (probiotics, antioxidants), and a lifestyle positioning around slow, mindful enjoyment.
Brand Director
Job not on LinkedIn
🕒 May 8
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Brew Dr.
51 - 200 employees
Founded 2008
🍽️ Food & Beverage
👥 B2C
🛒 Retail
💰 Debt financing on 2019-06
Food & Beverage • B2C • Retail
Brew Dr. is a consumer beverage company that produces organic, probiotic kombucha and sparkling and classic iced teas. Their products are marketed as gut-friendly, low-sugar, non-alcoholic, and made with live cultures (raw, unpasteurized kombucha). Brew Dr. sells bottled and canned kombucha and sparkling/iced teas through retail channels and delivery partners (e. g. , Instacart), offers wholesale, and promotes sustainability/impact and branded merchandise. The brand emphasizes natural ingredients, functional benefits (probiotics, antioxidants), and a lifestyle positioning around slow, mindful enjoyment.
📋 Description
• Lead Brew Dr.’s brand development to create iconic and beloved brands and beverages through insights, strategy, planning, orchestration, and measurement. • Directly lead the multidisciplinary marketing team and indirectly lead the company’s cross-functional teams in service of the brand. • Build strategic external agency and capability partnerships. • Execute the development and deployment of brand strategy across product marketing, retail marketing, digital marketing, and brand management. • Set clear and tangible goals (KPIs) to measure the success of marketing initiatives. • Ensure brand messaging and customer experience are consistent across all touchpoints. • Launch new and renovated products and communicate clearly with the Sales Team for motivation and strategy development.
🎯 Requirements
• 10+ years of relevant brand experience (CPG experience and knowledge preferred) • Creative thinker who can champion the brand and bring it to life • Proven ability to lead and develop cross-functional teams directly and indirectly • Team player who thrives in a collaborative and fast-paced environment • Excellent communication skills and ability to effectively present with confidence • Strong analytical skills, problem-solving, and financial/business understanding • Demonstrated experience in Brand Strategy, Insights, Integrated Campaign Development & Execution, Media Strategy & Planning, Content Creation, Analytics, & Measurement • Experience working with and managing outside agencies.
🏖️ Benefits
• Comprehensive Medical and Dental Plans • FSA, Dependent Care, Transit Plans • Long-Term Disability Insurance • 401(k) with 100% Vested Employer Match • Educational and Wellness Reimbursements • Employer-paid Short-Term Disability and Life/AD&D Insurance • Company Holidays and Floating Holidays • Paid Day off in your Birthday Month • Local Love Paid Volunteer Program • Charitable Donation Matching • Paid Parental Leave
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