Senior Lifecycle Marketing Manager

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🔥 0 minutes ago

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $156.1k - $253.4k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Calendly

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

☁️ SaaS

⚡ Productivity

🏢 Enterprise

💰 $3.5G Series B on 2021-01

SaaS • Productivity • Enterprise

Calendly is a leading scheduling platform, trusted by over 100,000 organizations worldwide, including 86% of Fortune 500 companies. It simplifies the process of scheduling meetings through integrations with Google Calendar, Microsoft Outlook, and other calendar systems. Calendly offers tools for automated meeting reminders, follow-ups, and customizable scheduling options, making it suitable for individual users and enterprise organizations alike. With features like video conferencing tool integration, custom event types, and comprehensive admin management, it supports a seamless scheduling experience and boosts productivity across teams. Calendly’s platform integrates with over 70 other tools to enhance workflow efficiencies, offering solutions for individuals, teams, and enterprise-level clients.

📋 Description

• Own lifecycle strategy for high-impact customer initiatives, developing sophisticated customer journeys that drive product adoption, engagement, expansion, retention, and long-term customer value. • Lead lifecycle strategy for new product launches and feature releases, partnering closely with Product, Product Marketing, Customer Success, and Analytics to maximize customer adoption and long-term engagement. • Develop personalized lifecycle programs that deliver the right message at the right time, primarily through email while thoughtfully leveraging complementary customer touchpoints where appropriate. • Build a culture of experimentation by developing hypotheses, designing rigorous tests, measuring impact, and translating learnings into scalable improvements across the customer lifecycle. • Synthesize customer behavior, product usage, and experimentation results to identify gaps, uncover growth opportunities, and influence lifecycle strategy. • Partner cross-functionally with Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to deliver cohesive, customer-centric experiences. • Champion customer-first thinking, ensuring every lifecycle experience helps customers realize value faster, deepen product adoption, and achieve better outcomes.

🎯 Requirements

• 7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS or product-led growth environment. • Demonstrated success driving customer adoption, engagement, retention, and long-term customer value through strategic lifecycle marketing. • Experience developing lifecycle strategies for new product launches, feature adoption, or other strategic growth initiatives. • Exceptional strategic thinking and analytical skills, with the ability to identify opportunities, navigate ambiguity, and independently develop lifecycle strategies from concept through execution. • Expertise with lifecycle marketing platforms (Braze preferred), customer segmentation, personalization, experimentation, and performance analysis. • Strong ability to interpret customer behavior and product usage data, translating insights into actionable strategies that drive measurable business impact. • Expertise in crafting personalized, customer-first messaging that aligns with customer needs and encourages meaningful product engagement. • Proven experience designing and scaling experimentation programs, including hypothesis development, A/B testing, performance measurement, and optimization. • Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines. • Strong collaboration and influence skills, with the ability to partner across Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to drive customer and business outcomes. • Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time.

🏖️ Benefits

• Top Performer Bonus program • Equity awards • Competitive benefits