Senior Manager, Paid Influencer Strategy

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $105k - $115k / year

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

🦅 H1B Visa Sponsor

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Caraway Home

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🛒 Retail

🛍️ eCommerce

💰 $35M Series A on 2022-09

Retail • eCommerce

Caraway Home is a company specializing in high-quality kitchenware and cooking essentials. Known for their non-toxic, ceramic-coated cookware, Caraway combines thoughtful design with functionality to offer aesthetically pleasing and safe cooking solutions. Their product range includes cookware sets, bakeware, food storage options, and an array of kitchen accessories, all designed to make cooking easier and more enjoyable. Caraway is committed to providing kitchenware that is free from harmful chemicals, ensuring a healthier cooking experience. The company also emphasizes convenience with easy-to-use storage solutions and customer-friendly purchase policies.

📋 Description

• Own the paid influencer roadmap, strategy, and performance against growth goals • Develop testing frameworks across creators, content formats, platforms, and audience segments • Identify new opportunities to drive incremental customer acquisition and revenue • Stay ahead of creator economy trends and recommend strategic investments • Manage channel forecasting, budget allocation, and performance targets • Optimize creator mix, partnerships, and investment strategy to improve efficiency and scale • Deliver executive-ready reporting, insights, and recommendations • Build and manage a diversified creator portfolio across platforms and tiers • Lead negotiations for creator partnerships, usage rights, and long-term agreements • Develop scalable partnership frameworks that balance brand and performance objectives • Partner closely with Brand, Growth, Creative, and Product teams to support launches and business priorities

🎯 Requirements

• 5+ years of experience in influencer marketing and creator partnerships • Proven experience owning and scaling a paid influencer channel with measurable revenue and acquisition impact • Experience owning influencer partnerships at scale from start to finish • Strong understanding of performance marketing, attribution, incrementality, and measurement methodologies • Experience managing significant influencer budgets and making investment decisions based on business performance • Exceptional analytical and problem-solving skills with the ability to connect channel performance to broader business outcomes • Deep knowledge of the creator economy, platform ecosystems, and emerging social trends • Experience with analytics and reporting tools (Omni preferred) • Thrives in a fast-paced, entrepreneurial environment and is motivated by building scalable growth programs

🏖️ Benefits

• Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s • Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody • Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! • Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. • Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. • Employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! • Complimentary product as a new hire + continuous to expand your Caraway Home collection. • Equity : We believe in our product and that the sky's the limit for where our business is going. 401k : A 3% company match to help you plan for for your future. • Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!