Senior Media Specialist

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟠 Senior

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CARE

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1945

⚕️ Healthcare Insurance

📚 Education

🎯 Recruiter

💰 Grant on 2021-11

Healthcare Insurance • Education • Recruitment

CARE is a boutique provider of high-quality, accredited carers for the Aged Care and Early Learning industries. It specializes in matching experienced professionals, recent graduates, and students with job vacancies in these sectors, facilitating rewarding career placements. CARE aims to support clients and carers by providing effective staffing solutions and contributing to their success in the industry.

📋 Description

• Own Campaign Activation and Optimization • Plan for media allocated to our health screening programs and clinical studies on traditional / localized media as well as manage relationships with vendors • Identify new growth channels and execute testing • A/B test creative continuously across all channels • Work with Growth Marketing Manager and Content Development teams to share insights on performance and continuously improve campaigns • Cross-Functional Collaboration • Work with operational, clinical and other teams to plan advertising campaigns and get insight on participant feedback • Data-Driven Growth & Reporting • Manage reports and dashboards to track creative and audience performance over time. • Develop strategies that focus on conversion, as well as improve top and mid-funnel campaigns to increase awareness and education • Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing solutions • Other Responsibilities: • Manage local listings through listing management tool • Other ad hoc responsibilities as needed • Provide support to public relations efforts and communications

🎯 Requirements

• You have 5+ years of experience in marketing (traditional or localized marketing, preferably in healthcare) • You can proactively define and recommend strategies to senior leader • You have a strong understanding and experience with A/B testing • You have excellent communication and project management skills • You have strong project management skills including planning resources, managing deadlines, and objectives, delivering recommendations • You are good with numbers, able to calculate performance of campaigns and able gather conclusions

🏖️ Benefits

• Paid Time Off (PTO) and Company Paid Holidays • 100% Employer paid medical, dental, and vision insurance plan options • Health Savings Account and Flexible Spending Accounts • Bi-weekly HSA employer contribution • Company paid Short-Term Disability and Long-Term Disability • 401(k) Retirement Plan, with Company Match