Regional Area Director, Franchise Performance – Eastern/Central Region

🕒 May 19

🇺🇸 United States – Remote

💵 $114.9k - $135k / year

⏰ Full Time

🔴 Lead

👔 Director

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

Hospitality

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Drive Portfolio Performance: Improve portfolio-wide revenue growth, market share, and profitability through proactive consulting and performance optimization. • Cultivate strong, trusted relationships with franchisees and PMCs, balancing strategic guidance with immediate operational support. • Partner with Sales, Revenue Management, and Call Center teams to optimize lead generation, RFP participation, and call-forwarding effectiveness. • Monitor GOP performance and drive best-practice implementation, including HotStats utilization. • Ensure execution of all brand programs and continuous improvement of Quality Assurance and Guest Satisfaction scores. • New Hotel Openings & Ramp-Up Performance: Partner with Opening Services to support franchisees through construction, pre-opening planning, and on-schedule hotel launches. • Develop and execute pre-opening sales and marketing strategies focused on local account acquisition. • Guide ownership on market segmentation strategies to maintain OTA contribution below targeted thresholds and achieve extended stay room-night mix goals. • Conduct regular performance check-ins and promote best-practice sharing across the portfolio. • Identify development opportunities and collaborate with Franchise Development as appropriate. • Guest Experience & Brand Standards Excellence: Analyze guest feedback and Quality Assurance results to identify improvement opportunities and drive corrective action. • Proactively address guest relations trends to minimize escalations. • Encourage compliance with training, certification, and brand learning programs, including ChoiceU. • Partner with owners to address hotel condition needs and promote timely renovations and self-PIP initiatives. • Technology Integration & Organizational Influence: Lead extended stay technology integration efforts, ensuring effective adoption of ChoiceEdge, ChoiceAdvantage, and related platforms. • Partner with Technology teams to define system requirements, reporting needs, and testing for extended stay brands. • Support training and engagement initiatives for hotels, owners, PMCs, and internal stakeholders. • Identify and scale best practices across Choice and extended stay portfolios, contributing to cross-organizational collaboration.

🎯 Requirements

• Extensive multi-unit hospitality operations and/or sales leadership experience at the corporate or regional level • Demonstrated P&L management responsibility with a strong track record of driving revenue and profitability • Proven ability to influence senior-level stakeholders without direct authority • Experience supporting new hotel openings and ramp-up performance preferred • Bachelor's degree required or an equivalent combination of education and relevant work experience • Strong analytical, financial, and data-driven decision-making skills • Excellent written, verbal, and presentation communication skills • Advanced consulting, training, and persuasion capabilities • Proficiency with business tools including Microsoft Word, Excel, PowerPoint, Outlook, Concur, and Workday • Exceptional time management, organization, and follow-through in a fast-paced, field-based environment • Demonstrated commitment to Choice cultural values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity • Ability to travel extensively, including overnight travel of up to 70%.

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide