Demand Generation Specialist – Golf, Club

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Clubessential

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1998

☁️ SaaS

🤝 B2B

💰 Series unknown on 2016-08

SaaS • B2B

Clubessential is a software-as-a-service company that provides integrated club management technology and digital tools for private clubs, country clubs, yacht clubs, HOAs, and similar membership organizations. Its platform — the Essential Suite — includes club management software, reservations, mobile ordering, POS, mobile apps, CRM, membership analytics and predictive tools, payments, websites, and specialty modules (banquets, marina, spa, tournament management) to streamline operations, improve member experiences, and increase staff efficiency. Trusted by more than 1,300 clubs serving over 2 million members, Clubessential focuses on mobile-first, experience-driven solutions for recruiting, engaging, and retaining members.

📋 Description

• Execute and support marketing initiatives for assigned Golf & Club brand(s) • Assist the Marketing Director in developing and managing marketing plans and strategies • Support integrated marketing campaigns aligned with business objectives and revenue goals • Stay informed on industry trends, product updates, and new offerings to inform strategy • Create and coordinate content including customer communications, social media, sales collateral, and campaign assets • Ensure all content aligns with brand voice and buyer-focused marketing strategies • Draft and refine copy across multiple channels including web, email, and sales materials • Execute marketing automation initiatives, including campaign development, landing page creation, audience segmentation, nurture programs, and targeted account and contact list management • Manage and maintain prospect and customer data across marketing and CRM platforms, ensuring data quality, accuracy, and alignment with business objectives • Leverage ZoomInfo, Salesforce, and Pardot to identify target accounts, enrich prospect data, support account-based marketing initiatives, and optimize lead management processes • Build, maintain, and analyze Salesforce reports, dashboards, and campaign attribution to measure marketing performance, pipeline contribution, and ROI • Monitor, analyze, and report on campaign performance and key demand generation metrics, providing actionable insights and recommendations for continuous improvement • Manage projects and timelines across all marketing activities • Collaborate cross-functionally with sales, product, and marketing teams • Provide support for events and tradeshows as needed

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field • 2+ years of experience in a marketing role (B2B technology experience preferred) • Strong strategic thinking with ability to execute across multiple channels • Excellent written and verbal communication skills (copywriting, editing, proofreading; writing samples required) • Proven organizational and project management skills • Experience with marketing automation platforms (Pardot preferred) • Self-starter with ability to manage multiple projects and meet deadlines • Strong interpersonal and collaboration skills • High level of creativity and willingness to learn • Proficiency in Microsoft Office; Salesforce and project tools a plus

🏖️ Benefits

• Minimal travel required (approximately 3–4 times per year) for meetings, events, or tradeshows • Professional development opportunities