Senior Marketing Performance Analyst – Contract

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🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

⏳ Contract/Temporary

🟠 Senior

📊 Marketing Analyst

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Cohere

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

Artificial Intelligence • Enterprise • SaaS

Cohere is a leading enterprise AI platform optimized for generative AI, search and discovery, and advanced retrieval. The company offers AI-powered applications designed to augment and elevate the global workforce, helping businesses thrive in the AI era. Cohere provides solutions such as embedding and reranking models, allowing enterprises to efficiently retrieve information and build powerful applications. The company offers flexible deployment options for enterprise-grade AI, on any cloud or on-premises, and provides extensive developer resources and support. Cohere is committed to scaling intelligence to serve humanity, making intelligence abundant, affordable, and accessible.

📋 Description

• Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue • Partner with leadership to support strategic planning initiatives and establish performance targets • Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations • Optimize lead scoring models and attribution reporting, conducting rigorous model validations • Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations • Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting • Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations

🎯 Requirements

• Bachelor's/Master’s degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics) • 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments • Advanced SQL and Python programming skills; experience with AI tools for data analysis and automation • Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred • Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams • Strong storytelling abilities to translate complex data into clear business insights and recommendations • Comfortable presenting to executives and stakeholders at all organizational levels using Google Slides, PowerPoint, or similar tools • Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development