Paid Media Manager

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Colibri Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

🤝 B2B

💸 Finance

Education • B2B • Finance

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

📋 Description

• Develop and execute paid acquisition strategies that drive revenue growth, customer acquisition, and long-term business objectives across four VPS brands. • Lead the turnaround and continuous optimization of paid media programs, improving efficiency, scalability, and commercial performance. • Make strategic investment decisions across brands, campaigns, audiences, and channels to maximize incremental revenue and return on marketing investment. • Own Google Ads strategy and performance, leading campaign architecture, optimization, and continuous improvement across Search, Performance Max, Demand Gen, Shopping, and other campaign types. • Diagnose performance issues using platform data, customer behavior, competitive insights, and attribution, translating analysis into measurable business results. • Develop search strategies that balance brand protection, customer acquisition, campaign efficiency, and profitability while maximizing qualified traffic and revenue. • Develop integrated, full-funnel acquisition strategies across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels, balancing top-, mid-, and bottom-funnel investments while applying appropriate attribution models. • Optimize performance across paid search, paid social, SEO, CRO, Lifecycle Marketing, and direct traffic, identifying opportunities to improve overall marketing efficiency through coordinated channel strategies. • Continuously evaluate channel, audience, and campaign performance, shifting investment toward the highest-impact opportunities based on business objectives and customer behavior. • Conduct ongoing account health audits to identify optimization opportunities, diagnose performance issues, and improve campaign efficiency. • Lead a disciplined testing and optimization program across campaign structure, bidding, audiences, creative, messaging, and landing pages using measurable success criteria. • Ensure operational excellence through accurate campaign execution, QA, tracking integrity, reporting, and continuous performance improvement. • Manage approximately $3.4 million in annual paid media investment across multiple brands, balancing revenue growth, profitability, and long-term marketing efficiency. • Make data-driven investment decisions using incremental revenue, CAC, ROAS, LTV, pacing, and overall business performance to optimize marketing efficiency. • Proactively identify risks and growth opportunities, adjusting investment strategies as business priorities evolve. • Develop executive reporting and recommendations that translate paid media performance into clear business insights, root causes, and prioritized actions. • Partner cross-functionally with Product Marketing, SEO, CRO, Lifecycle Marketing, Analytics, Finance, and platform partners to improve acquisition performance and identify new growth opportunities. • Leverage AI-enabled tools to accelerate analysis, reporting, forecasting, testing, and workflow efficiency while applying sound marketing judgment. • Stay current on evolving advertising platforms, automation capabilities, and emerging AI-driven optimization opportunities.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field, with 5–8 years of experience managing complex paid acquisition programs with direct responsibility for revenue growth. • Expert-level experience managing Google Ads (Search, Performance Max, YouTube, Demand Gen, and Shopping), with demonstrated success rebuilding underperforming accounts and driving double-digit revenue growth through optimization rather than increased media spend. • Deep expertise in full-funnel paid media strategy, including campaign architecture, attribution models, audience segmentation, bidding strategies, landing page optimization, and conversion rate optimization. • Strong understanding of how paid search, SEO, CRO, Lifecycle Marketing, and Analytics work together to maximize customer acquisition and overall marketing efficiency. • Proven analytical ability to diagnose root causes, identify growth opportunities, and translate data into strategic business recommendations. • Experience with GA4, Shopify, attribution and reporting platforms, and AI-enabled marketing tools. • Excellent communication and executive presentation skills, with the ability to influence cross-functional partners and drive alignment across the organization. • Comfortable operating in a fast-paced, highly accountable environment while managing multiple brands, competing priorities, and significant business responsibility.

🏖️ Benefits

• Colibri Group welcomes applicants from all backgrounds and experiences. • Committed to building a diverse and inclusive workplace. • Encourages candidates to apply even if they don’t meet every qualification listed.