Marketing Writer

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🔥 0 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $65.4k - $73.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✏️ Content Writer

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Common App

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1975

📚 Education

☁️ SaaS

Education • SaaS

Common App is a widely used platform that simplifies the college application process for students applying to multiple institutions. It offers resources and tools for students, counselors, and colleges to streamline the application process, promote access and equity, and provide insights through reports. Common App connects students to a wide array of colleges, offering information on financial aid and scholarships, as well as support for transfer and first-year student applications. The platform aims to inspire and facilitate higher education pursuits with a focus on equity and integrity in the admissions process.

📋 Description

• Develop compelling, audience-centered marketing messages that drive action in support of our services and products. • Support the marketing aspects of new program and product launches, including support of sales and service enablement efforts. • Identify and develop collateral materials with compelling narratives that engage and educate our audiences. • Craft clear and motivating messages tailored to diverse audiences, which include colleges, students, and their supporters.

🎯 Requirements

• Candidates must live in the United States. • Willing to travel to attend twice annual Common App Retreat. • 3-5 years of experience. • Bachelor’s degree in communications, journalism, English, marketing, or a related field, or an equivalent combination of education and experience. • Experience creating personal-targeted materials and resources (e.g., email campaigns, sales enablement resources, lead generation collateral). • Familiarity with email marketing platforms, digital publishing tools, and Google suite. • Collaborative mindset and ability to translate complex ideas into compelling content. • Writing that drives action: Mastery of audience-targeted content creation with the ability to transform product releases, services, and product engagement into clear and motivating written material. • Critical thinking and pattern recognition: Ability to analyze engagement metrics, audience research, and feedback to develop a deep understanding of targeted audience pain points, priorities, and needs. • Complex project coordination: Exceptional organizational skills with the ability to manage multiple deadlines and navigate the needs of diverse stakeholders independently. • Technical proficiency in marketing and communications tools: Demonstrated skill in using email marketing platforms and digital publishing tools to produce and distribute audience-targeted outreach. • Collaboration & peer guidance: Ability to work effectively in a team-oriented environment and provide guidance or peer-review support to ensure alignment across the department. • Adaptability: Adjusts resources and priorities in response to changing organizational needs or feedback.

🏖️ Benefits

• Work-Life balance • Virtual-first office • Paid Time Off (PTO) • Seven company-wide holidays • Nine floating holidays* • Sick leave • Monthly mental health day • Choice of PC of MAC laptop • May choose an external monitor, keyboard, mouse, and/or headset • One-time office set-up stipend • Monthly remote work stipend • Monthly mobile stipend • Market-based salaries • Performance-based bonus • 403(b) retirement plan • 5% company contribution • additional 5% company match • 3-year vesting schedule • Participation may begin immediately • Choice of two health insurance plans • Health Savings Account, depending on health plan selection • Medical Flexible Savings Account, depending on health plan selection • Vision insurance • Dental insurance • Insurance coverage begins on the date of hire • Dependent Care Flexible Spending Account • Maven virtual clinic for women’s and family health • Company provided life and ad&d insurance • Opportunity to purchase additional life insurance for self, spouse, and dependents • Company provided short and long-term disability insurance • Budgeted annual funds for professional development • Growth opportunities within the company • Mutual of Omaha Employee Assistance Program • Mutual of Omaha will preparation services • Mutual of Omaha travel assistance • Payroll dedication pet insurance through PinPaws • 1Password family account