Content Writer – Family & Mental Load Content Specialist

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Compose.ly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

Compose. ly is a premier content writing service that provides high-quality, SEO-friendly content tailored to engage your audience and elevate your business. Specializing in content creation across various industries, Compose. ly connects businesses with a network of specialized writers for managed content services, including blog writing, white papers, eBooks, technical writing, and more. The platform streamlines content creation and offers services that range from SEO optimization to full account management, ensuring content that aligns with brand voice and maximizes search engine rankings. Compose. ly aims to deliver efficient and effective content solutions that drive results, with a focus on experience, expertise, authority, and trustworthiness.

📋 Description

• Write and edit lifecycle, onboarding, engagement, and retention emails (via OneSignal). • Develop long-form guides (e.g., seasonal, partner-driven, or educational content). • Draft social media captions (primarily Instagram, with potential LinkedIn expansion). • Support monthly newsletter creation, highlighting family organization tips, use cases, and customer stories. • Support blog content (both SEO-driven and brand-forward pieces, though SEO is a lower priority). • Translate internal ideas into polished, publish-ready content. • Maintain and replicate Client’s established tone and voice. • Create content that reflects a nuanced understanding of mental load, household management, and family life. • Collaborate on content planning and iterate based on feedback. • Develop engagement-focused content that helps existing users discover new ways to use the platform in everyday life.

🎯 Requirements

• Proven experience in content writing, preferably in consumer, parenting, family, lifestyle, or community-focused brands. • Strong grasp of brand voice and tone replication. • Exceptional email marketing and lifecycle content writing skills. • Ability to write about sensitive topics (e.g., mental load, household labor, family roles) with empathy, nuance, and authenticity. • Deep understanding of modern dual-working family life and the invisible labor involved in running a household. • Ability to take a high-level concept and independently develop complete content with minimal direction. • Experience with conversion-focused writing, including compelling subject lines, CTAs, and engagement campaigns. • Familiarity with SEO content best practices (without sacrificing readability). • Comfort using AI tools as a support (not a replacement) for writing. • Parent (especially a current mom) or someone with deep familiarity with the target audience strongly preferred. • Ability to work collaboratively and adapt quickly in a startup environment.