Senior Marketing Operations Specialist

🕒 3 days ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $79.3k - $99.9k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Connect for Health Colorado

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

⚕️ Healthcare Insurance

🏪 Marketplace

Healthcare Insurance • Marketplace

Connect for Health Colorado is the official health insurance marketplace for the state of Colorado, offering residents the opportunity to purchase private health insurance plans. The organization operates an open enrollment period from November 1 to January 15, allowing most Coloradans to sign up for health coverage for the following year. Connect for Health Colorado provides a platform to compare healthcare plans, estimate savings, and determine eligibility for financial assistance through Premium Tax Credits. It also offers resources for special enrollment groups, including young adults, Native Americans, and immigrant families, as well as options for small business owners. The marketplace aims to assist consumers in navigating their health insurance options and accessing necessary coverage with potential financial help to lower monthly premiums.

📋 Description

• Audit current setup of existing systems supporting marketing and communications efforts • Manage the organization’s email marketing workflow, including list management, building and sending emails, creating and executing campaigns • Serve as the main point of contact in the relationships with vendors and contractors related to systems and platforms • Manage budget and renewal conversations with vendors and contractors related to systems and platforms • Create/write content and manage updates to the Connect for Health Colorado primary website and other web-related properties • Support analysis on existing systems and usage in the marketing and communications technology stack and provide recommendations for upgrades and improvements • Take the lead on gathering data and metrics across core platforms • Maintain data cleanliness, security, and compliance with regulations across the systems in the marketing and communications technology stack • Streamline existing or build new workflows designed to improve efficiency, productivity, and user-friendliness • Stay up to date on updates to existing systems and new features • Participate in stakeholder meetings to support coordinated messaging and engagement • Perform other duties as needed in support of departmental and organizational priorities.

🎯 Requirements

• Colorado resident • Bachelor’s degree in marketing or a related field • 3–5 years of experience in marketing, public relations, communications, or related field • Experience managing or working with marketing automation platforms (e.g., Salesforce Marketing Cloud) required • Experience managing or working with web content management systems (e.g., WordPress) is highly preferred • Aptitude for interpreting data and applying it to strategies and execution • Exceptional project management capabilities and instincts • Skilled at managing multiple projects simultaneously • Ability to translate complex information (policy, technical, regulatory) into clear customer-friendly language • Comfortable working under pressure and adapting quickly when priorities shift • Experience collaborating with diverse internal stakeholders • Familiarity with health insurance, the Affordable Care Act, state-based health insurance marketplaces, or the health care industry is strongly preferred but not required • Bilingual skills (Spanish) are strongly preferred but not required.

🏖️ Benefits

• Employees are offered a robust benefits package • Eligible to participate in the organization’s 403(b) plan • Paid time off • Short- and long-term disability • Life insurance