Lead Growth Marketing Manager

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Kit (formerly ConvertKit)

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🤝 B2B

🛍️ eCommerce

☁️ SaaS

💰 Seed Round on 2020-11

B2B • eCommerce • SaaS

Kit (formerly ConvertKit) is the email-first operating system designed specifically for creators who want to build a valuable and purposeful business. It provides tools for managing email marketing, automating customer journeys, and integrating with other platforms, enabling users like authors, bloggers, and YouTubers to engage deeply with their audience and efficiently run their businesses. Kit focuses on fostering relationships and enhancing the impact of creators’ work beyond just monetary gains by offering features like personalized content recommendations, landing pages, and sales automation.

📋 Description

• We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline. • You will own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions. You’ll bring a strong point of view on channel strategy, creative testing, funnel optimization, measurement, and how AI can improve speed, personalization, and performance. You should be a self-starter who can drive outcomes independently while working closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external partners. • Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team. • Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences. • Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps. • Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

🎯 Requirements

• 8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses • Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue • Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels • Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven • Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes • Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume • Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation. • Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero • Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement • Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments • Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels • Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts • Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams • AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting • Budget management, forecasting, and prioritization in a profitable, resource-conscious company

🏖️ Benefits

• Profit Sharing • Kit equity • 401k with a 5% match • We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna • $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget • Individual learning + development budget ($3,500/year) • Gender affirming benefits • Childcare benefit up to $3,000 annually through JOON • Twenty (20) days of paid time off during each year of employment • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work • Ten (10) paid holidays a year • Two weeks of paid sick time each year, including mental health + well being days • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months • Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. *Essential support services remain available, with teams coordinating to ensure coverage during this period* • Four-week, paid sabbatical after five years with the team • Fantastic in-person or virtual retreats with the team twice a year