E-Commerce, Digital Growth Manager

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🔥 12 minutes ago

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Crazy Mountain

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

🛍️ eCommerce

👥 B2C

Food & Beverage • eCommerce • B2C

Crazy Mountain is a premium non-alcoholic lager-style beer brand created by George Clooney, Rande Gerber, and Mike Meldman. It positions itself as a healthier alternative for people who want the taste, ritual, and social experience of beer without alcohol—targeting lifestyle-minded consumers (cowboys, surfers, bikers) who value authenticity and clear-minded living. The brand sells directly online and through select retail stores and emphasizes craft, refreshment, and living fully without compromise.

📋 Description

• Lead and execute Crazy Mountain’s digital growth strategy • Manage day-to-day, technical execution for scalable growth • Collaborate with Creative to produce digital content (ads, banners, emails, social assets, campaigns) • Own customer acquisition and retention strategies, including email/SMS, segmentation, retention flows, and loyalty programs • Lead digital reporting across dashboards and KPIs, including CAC, ROAS, retention, LTV, conversion rates • Develop and execute loyalty programs, subscription models, and personalized experiences • Manage the company’s web site and web store, both front and backend • Build, update, and optimize site pages and content • Manage site integrations, including ERP, CRM, fulfillment, subscription tools, and third-party apps • Continuously optimize site performance and usability • Act as the point of contact for customer experience and DTC order management activities • Manage 3PL partners for order fulfillment and SLA compliance in collaboration with Operations

🎯 Requirements

• Hands-on Shopify administration and development experience • Prior ownership of DTC and e-commerce strategies • Strong copywriting, design, and development skills • Shopify multi-portal management experience (e.g. DTC, B2B) • Klaviyo experience • Google Analytics experience • Comfortable operating in a customer service–oriented role • Comfortable in a startup environment—hands-on, resourceful, proactive, and collaborative. • A plus: Experience with regulated CPG categories • A plus: Experience working with third-party marketing service providers • A plus: Familiarity with digital asset management systems

🏖️ Benefits

• Current system licensing and platform agreements • Sales and e-commerce compliance with applicable agreements • Compliance with shipping regulations and data privacy laws