Copywriter – Nonprofit

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🐻 Alaska, California, +5 more states – Remote

🐻 Alaska – Remote 🏄 California – Remote 🌺 Hawaii – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 Oregon – Remote ☕ Washington – Remote

💵 $60 - $80 / hour

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

📝 Copywriter

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Cro Metrics

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

Marketing • Analytics • B2B

Cro Metrics is a growth marketing agency that specializes in conversion rate optimization, performance marketing, website design, and data-driven customer insights. They offer services such as analytics, creative design, customer journey analysis, and multi-channel marketing campaigns to maximize ROAS and engage customers. Cro Metrics helps brands optimize their entire customer journey to drive growth and deliver measurable business impact. They leverage a scientific approach to growth marketing, focusing on experimentation and robust data analytics with their Iris platform. Their clients range across various industries including e-commerce/retail, SaaS, and FinTech, among others.

📋 Description

• Write donor-facing copy for nonprofit and mission-driven clients. This includes donation page copy, fundraising emails and SMS appeals, year-end and GivingTuesday campaigns, monthly/recurring giving asks, matching gift promotions, and impact-driven landing pages where the "product" is a mission. • Write paid media ad copy across platforms (Meta, Google, LinkedIn). This includes headlines, descriptions, and creative copy that drives clicks, donations, and conversions. • Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together. • Write conversion-focused copy for A/B tests. This could include headline variants, CTA copy, value proposition or ask-amount rewrites, and messaging hierarchy tests where each variant is mapped to a clear hypothesis. • Write email and SMS copy for lifecycle and donor journey campaigns (welcome flows, abandoned cart or gift, win-back/lapsed donor, promotional and appeal sends) within client brand voice guidelines. • Rewrite underperforming copy based on test results and analytics, diagnosing what's not working and proposing data-informed alternatives. • Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable, including the balance of authenticity, trust, and urgency that nonprofit tone requires. • Collaborate closely with growth strategists.

🎯 Requirements

• 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy. • Experience writing for nonprofit or mission-driven organizations, e.g. donation optimization, fundraising appeals, donor communications, and impact framing. • A portfolio demonstrating copy that was written to be tested, such as paid ads, landing pages, headline variants, or email campaigns with clear strategic framing, ideally including nonprofit or fundraising work. • Ability to write across multiple brand voices quickly and accurately. • Strong strategic instinct. You understand why copy converts, not just what sounds good. • Comfort with volume and speed. You can produce multiple variants quickly without sacrificing quality or strategic thinking. • Clear communication skills. You ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers. • Self-directed and reliable. You manage your time well, meet deadlines consistently, and don't need to be micromanaged. • AI is a hard requirement, not a preference. This role requires active, demonstrated use of AI tools in your daily workflow — and goes further. You'll be expected to build and manage brand-specific AI writing agents that the team can use at scale. You'll be asked to show concrete AI-integrated workflows and agent-building experience during the interview process.

🏖️ Benefits

• This is a 1099 independent contractor position. • As an independent contractor, you will be responsible for your own tax withholdings, • This engagement does not include employee benefits (e.g., health insurance, paid time off, or retirement contributions).