Communications & Outreach Specialist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $45k - $50k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🗣️ Communications

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Crunch Fitness

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1989

🧘 Wellness

👥 B2C

Fitness • Wellness • B2C

Crunch Fitness is a gym dedicated to providing a welcoming and inclusive environment, promoting a #NoJudgments philosophy. It offers a wide variety of fitness classes, state-of-the-art equipment, and access to personal training programs. Crunch Fitness emphasizes community and motivation among its members, ensuring a clean and enjoyable workout experience for everyone, regardless of their fitness level.

📋 Description

• Develop and implement targeted SMS and email communication strategies supporting membership growth, retention, promotions, operational messaging, and community engagement. • Evaluate campaign objectives and determine appropriate messaging structure, audience segmentation, delivery timing, and communication channel utilization. • Adapt corporate and regional marketing strategies into location-specific communications that align with brand standards and local market needs. • Collaborate with marketing leadership and operational teams to identify communication priorities and campaign opportunities. • Recommend communication strategies based on audience engagement trends, campaign performance, and business objectives. • Write and distribute press releases announcing new club openings, leadership hires, awards, and other company milestones across all Fit Fusion markets. • Research and maintain a working knowledge of the media landscape, local business climate, and community priorities in each market Fit Fusion operates in to inform outreach strategy. • Develop and maintain organized media pitch lists, identifying relevant journalists, outlets, and reporters covering fitness, business, and local community news. • Lead the development, formatting, scheduling, and deployment of multi-location SMS and email campaigns. • Monitor and analyze campaign performance metrics, identifying opportunities to improve engagement, conversion, and messaging clarity.

🎯 Requirements

• 2+ years of experience managing marketing communications, email marketing, digital messaging campaigns, or related marketing initiatives preferred • Experience developing and optimizing communication campaigns across multiple audience segments • Strong understanding of digital communication strategy and audience engagement best practices • Ability to analyze campaign performance data and translate insights into communication improvements • Strong written communication, editing, and messaging development skills • Experience with email marketing platforms, SMS marketing systems, or marketing automation tools preferred • Strong organizational and project management skills • Proficiency in Microsoft Office and Google Workspace • Ability to independently manage multiple communications initiatives and deadlines • Comfortable working remotely and collaborating across departments

🏖️ Benefits

• Paid time off • Paid holidays • Health • Dental • Vision • Peak Results membership • Employee discounts