Senior Analyst, Field Marketing Operations

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🔥 0 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $47k - $112.2k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

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CVS Health

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1963

⚕️ Healthcare Insurance

🛒 Retail

🧘 Wellness

Healthcare Insurance • Retail • Wellness

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Own key components of field marketing operations, ensuring work moves forward efficiently and consistently • Manage field marketing requests, including prioritizing initiatives, resolving issues, and escalating risks when appropriate • Serve as a key point of contact for field teams, providing clear guidance and support on marketing processes and requests • Lead conversations with regional leadership to develop center marketing catchments using data mapping tools and translate outputs into clear recommendations and next steps • Lead onboarding and training for center practice managers on marketing initiatives, tools, and processes • Champion compliance with marketing and event requirements with field teams and help stakeholders navigate those processes effectively • Partner with Legal and Compliance to manage approval workflows for custom event types and ensure adherence to marketing and event guidelines • Collaborate with the internal team that supports insurance agent partnerships to develop tools, materials, and communications that strengthen field execution and drive stronger results • Collaborate with cross-functional stakeholders to coordinate marketing support for new centers and center renovations, including artwork installation, new center kit shipments, and catchment development • Analyze project, operational, and field feedback data to identify trends, surface root causes, and recommend improvements • Identify and implement opportunities to improve workflows, simplify processes, and increase the effectiveness of field marketing operations at scale • Manage vendor relationships tied to field marketing execution, ensuring strong partnership and reliable delivery against timelines

🎯 Requirements

• 3–5 years of experience in project management, operations, marketing operations, or a related field • Strong ability to manage priorities independently in a collaborative environment • Experience working with cross-functional stakeholders and influencing execution without direct authority • Strong communication skills, including explaining complex processes clearly and leading effective working sessions • Demonstrated ability to analyze operational or project data and translate findings into actionable recommendations • Strong ownership mindset, attention to detail, and discipline against timelines and deliverables • Experience with project management platforms like Asana and Smartsheet preferred • Experience managing external vendors or partner relationships preferred • Bachelor’s degree required

🏖️ Benefits

• Medical, dental, and vision coverage • Paid time off • Retirement savings options • Wellness programs • Other resources, based on eligibility