Senior Marketing Manager, National Accounts

Job not on LinkedIn

🔥 1 hour ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform from Ceridian that unifies payroll, HR, benefits, workforce management, talent management, and related HR functions in a single application. It is delivered as software-as-a-service (SaaS) for organizations to manage employee lifecycle, payroll processing, scheduling, and compliance across the enterprise.

📋 Description

• Lead co-marketing initiatives with national accounts • Develop and execute joint marketing programs across digital, in-store, lifecycle, and brand channels • Partner with VP Americas and account managers to align marketing priorities with business objectives • Manage co-investment budgets—ensuring partner marketing dollars are allocated effectively and deliver strong ROI • Design and deliver co-branded assets and campaigns—ensuring promotional incentives and messaging resonate with customers • Coordinate with internal teams (Performance Marketing, CRM, Creative, and Regional Marketing) to ensure partner initiatives integrate seamlessly with MoneyGram’s broader marketing strategy • Track and report on campaign performance—sharing results with both internal leadership and external partners • Support key product launches and seasonal moments with national partners, ensuring retail and digital channels are activated effectively • Serve as the marketing point of contact for national account teams, strengthening relationships and surfacing new opportunities

🎯 Requirements

• 6–10 years of marketing experience, with a focus on partnerships, co-branded campaigns, or national retail accounts • Proven ability to manage co-marketing budgets, asset development, and campaigns from strategy through to hands-on execution • Strong relationship-building skills—comfortable working with senior stakeholders at both MoneyGram and partner organizations • Polished presentation skills and proven ability to socialize plans and secure buy-in from cross-functional partners and stakeholders • Hands-on experience with co-branded creative development across multiple channels • Strong analytical skills—able to measure impact, report results, and optimize investment • Collaborative operator who thrives in cross-functional environments • Experience collaborating with large retailers, payment networks, or financial institutions is a strong plus • Based in the US - with flexibility for occasional travel