Senior Vice President – Marketing

Job not on LinkedIn

🔥 11 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform from Ceridian. Dayforce provides an integrated SaaS application combining payroll, HR, benefits administration, workforce management (time and attendance, scheduling), and talent management to help organizations manage the employee lifecycle and payroll in a single system.

📋 Description

• Define and evolve Diversified’s global brand architecture to reflect its mission of creating the unforgettable. • Strengthen brand consistency across all channels, geographies, and business segments. • Develop integrated marketing strategies to support enterprise growth, product launches, and market expansion. • Lead marketing intelligence, competitive insights, and client research to inform business decisions and new opportunities. • Own solutions and portfolio marketing, developing differentiated positioning, messaging, and value propositions across Diversified’s offering portfolio and translating them into sales-ready narratives and enablement. • Drive competitive intelligence and market differentiation, equipping sales with the insights and content needed to win against alternatives and expand within accounts. • Build and manage analyst, influencer, and industry relations to strengthen third-party validation and thought leadership across AV, broadcast, and emerging AI-enabled solutions. • Own the demand generation engine end to end, including target market assessment, propensity-to-buy analysis, and buyer persona identification to focus investment on the highest-value segments and accounts.

🎯 Requirements

• 15+ years of progressive marketing leadership experience, ideally within technology, professional services, or related industries. • Proven track record in building and scaling global marketing functions across diverse markets. • Strong expertise in brand management, digital strategy, demand generation, and communications. • Demonstrated experience building and running mature Account-Based Marketing (ABM) programs at scale, from target account selection through orchestrated, multi-channel engagement. • Deep demand generation expertise spanning target market assessment, propensity-to-buy modeling, persona development, and segmentation to prioritize investment. • Hands-on command of a modern marketing technology and analytics stack (marketing automation, CRM, intent and ABM platforms) and its application to proactive digital outreach. • Proven product, solutions, or portfolio marketing experience, including positioning, messaging, competitive differentiation, and the go-to-market launch of complex technology or services offerings. • Experience positioning emerging or AI-enabled solutions and shaping category narratives, ideally within technology, systems integration, or related industries. • Demonstrated ability to translate strategy into actionable marketing plans that drive measurable growth. • Global experience with cross-cultural communication and team leadership preferred.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development