Director, Integrated Media

🕒 February 3

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Digital Matter

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏢 Enterprise

Marketing • Analytics • Enterprise

Digital Matter is a company that specializes in performance marketing solutions for ambitious brands in a competitive landscape. They provide services that optimize marketing performance by leveraging data mining, customer analytics, performance marketing optimization, and business transformation. Digital Matter adopts a consultative and creative approach to analytics, helping clients understand, reshape, and direct their data to drive impactful results. Their integrated and data-driven marketing strategies focus on developing marketing capabilities and transforming organizations towards achieving peak performance.

📋 Description

• Set the investment strategy (media as a capital allocation problem) • Own integrated media strategy across a portfolio of clients, ensuring investment decisions are tied to clear business outcomes (growth, efficiency, customer value, and brand impact). • Build a deep understanding of each client’s objectives, customers, unit economics, constraints, and competitive context, then translate that context into actionable media strategies. • Lead development of dynamic, full-funnel media plans, including budget allocation and scenario planning performance forecasting and pacing strategy test-and-learn roadmaps and learning agendas channel roles, audience strategy, and creative implications • Orchestrate cross-channel delivery with operational rigor • Partner with Channel leads (Search, Social, Programmatic, and emerging) to translate strategy into high-quality activation and outcomes. • Guide teams through the full media delivery lifecycle: planning, projections, launch readiness, in-market management, optimization, and executive-ready insight generation. • Establish “clean” operating rhythms—clear briefs, governance, QA, and performance cadences—to improve speed, consistency, and scalability. • Build a measurement spine that drives decision-making • Apply modern measurement approaches (MMM, MTA, LTA, lift studies, incrementality testing) to quantify impact, reduce uncertainty, and prioritize the highest-return opportunities. • Turn performance data into decisive narratives: what happened, why it happened, what we learned, and what we will do next. • Identify whitespace and unlock growth opportunities across audience, channel mix, creative, and spend allocation. • Advance the platform (automation + analytics + AI) • Partner with Product, Data Science/Analytics, and Engineering to deploy dashboards, automation, and AI-enabled workflows that improve clarity, speed, and decision quality. • Help shape “next practices” in integrated planning, optimization, and performance storytelling by translating emerging capabilities into practical client impact. • Lead teams and grow the business • Mentor and develop talent across levels; coach managers and specialists to raise the bar on craft, judgment, and execution. • Support new business efforts (RFP inputs, case studies, and pitches) and help articulate Digital Matter’s POV on media as an asset class externally

🎯 Requirements

• 10+ years in integrated digital media, ideally across retail, fashion, luxury, or adjacent consumer categories—with increasing ownership of strategy, delivery, and outcomes. • Demonstrated ability to build and run integrated brand + performance strategies across Paid Search, Paid Social, Programmatic/CTV, and emerging platforms. • Strong platform fluency across Meta, TikTok, Google, The Trade Desk, CTV, and related ecosystems—able to guide teams and challenge assumptions with confidence. • A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact. • Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action. • Excellence in performance storytelling: executive-ready synthesis that is crisp, grounded, and decision-oriented (not just reporting). • Tools fluency: advanced Excel, plus data visualization/storytelling tools (e.g., Tableau, thinkcell). • A confident client leader: trusted counsel to senior stakeholders, comfortable leading hard conversations and driving alignment. • Operator mentality and end-to-end ownership: you can set strategy and also ensure the details land in market correctly. • Proven people leadership in fast-paced environments, with a track record of developing talent and scaling standards. • Bachelor’s degree or equivalent experience; emphasis in marketing, business, economics, analytics, or related fields is a plus.

🏖️ Benefits

• Competitive salary • Full coverage health insurance including Medical, Dental, and Vision • 401K with company contribution • 17+ vacation days in addition to company holidays, sick days, and summer Fridays • Pre-taxed commuter benefits • 16 weeks of paid parental leave • And more...