Director, NPD Marketing – Contract

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Athletic Greens

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

🧘 Wellness

Wellness • Health

Athletic Greens is a nutritional supplement company that produces AG1, a daily supplement aimed to support physical and mental health. AG1 combines over 70 ingredients into a convenient drink with the promise of delivering daily nutrition and replacing multiple individual supplements. It is formulated with multivitamins, multiminerals, gut-friendly bacteria, antioxidants, and whole-food-sourced nutrients, designed to aid digestion, enhance energy, support immune defense, and improve mood and mental focus. With a commitment to quality and research, the company ensures their product is safe, effective, and held to high standards, being certified by the Cologne List®. Founded in 2010, they continue to improve their formula based on scientific research and customer feedback. AG1 boasts numerous positive reviews for its taste and convenience in integrating foundational nutrition into daily routines.

📋 Description

• Develop positioning recommendations for emerging product or new category opportunities • Build messaging hierarchies, core consumer benefits, proof points, and strategic narratives that can inform packaging, DTC, retail, and campaign execution • Conduct or synthesize category and competitive landscape reviews to identify white space and differentiation opportunities • Create creative briefs that provide clear direction for internal creative teams and/or agency partners • Partner with Brand Marketing, Creative, Consumer Insights, and other cross-functional teams to refine work through structured review points • Ensure recommendations are aligned with AG1 brand strategy, tone, consumer positioning, and quality standards • Deliver clear, polished, ready-to-use documents that support timely creative and go-to-market planning

🎯 Requirements

• 8+ years of experience in brand strategy, innovation marketing, product marketing, or new product development marketing. • Proven ability to develop positioning frameworks, messaging architecture, and creative briefs for consumer products. • Strong strategic thinking and ability to synthesize complex inputs into clear, actionable recommendations. • Experience developing positioning and messaging for new or evolving product spaces. • Excellent written communication skills, with the ability to create polished, executive-ready deliverables. • Ability to collaborate effectively with brand, creative, insights, product, and go-to-market stakeholders. • Strong independent operator who can quickly ramp, manage defined deliverables, and incorporate feedback efficiently. • Experience in wellness, CPG, supplements, functional food and beverage, or consumer health brands preferred. • Prior Director-level or senior consultant experience preferred.

🏖️ Benefits

• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence). • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence.