Senior Shopper Activation Specialist

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $90k - $110k / year

⏰ Full Time

🟠 Senior

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OLIPOP PBC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🧘 Wellness

👥 B2C

🛍️ eCommerce

Wellness • B2C • eCommerce

OLIPOP PBC is a company that offers a variety of beverages inspired by classic soda flavors. These beverages are designed as a healthier alternative to traditional sodas, featuring prebiotic soluble fibers and reduced calorie content, making them a functional and digestive-friendly option. Their product range includes flavors like Vintage Cola, Root Beer, Cream Soda, and Cherry Cola, among others. OLIPOP promotes its drinks as guilt-free indulgences that provide both nostalgic enjoyment and health benefits, catering to consumers interested in wellness and digestive health. The company also engages in direct-to-consumer sales and offers subscription services for ongoing savings.

📋 Description

• Support execution of national shopper marketing programs and tentpole initiatives, including, but not limited to, coordinating timelines, materials, and deliverables • Prepare POS materials and resources (such as catalogs) for sales teams to execute in-store programs, including dealer loaders • Track key milestones and ensure projects are completed on time and within budget guidelines • Coordinate with external vendors and suppliers to support testing, production, and delivery of in-store marketing materials • Drive the quoting process, tracking orders, and maintain communication between external partners and internal teams • Understand and own the relationships with fulfillment partners and warehouses to ensure timely distribution, including new item set ups and stepping in on order or shipping challenges • Manage POS inventory within internal ordering systems, ensuring materials are available, tracked, and accurately distributed • Maintain and update asset libraries, ensuring stakeholders have access to current & updated materials. • Support inventory tracking, reporting, and pacing updates • Maintain reporting on POS usage, inventory levels, and program execution, including post-mortem analysis after each tentpole or campaign • Analyze data & processes to identify trends, gaps, or opportunities for improvement or optimization • Create and maintain tools such as order forms, trackers, and dashboards • Support ongoing improvements to workflows and systems to ensure optimization and minimal disruption to field-level execution • Collaborate with broader Shopper team as well as Sales, Marketing, Science & Medical Affairs, Finance and Operation teams to ensure alignment on execution needs and timelines • Support special projects including, but not limited to, trade shows, custom POS requests, coupon development, national shopper marketing programming, retailer-specific programs

🎯 Requirements

• 5+ years of experience in CPG (beverage is preferred) • Experience managing POS, display enhancers development, merchandising programs, or in-store marketing initiatives • Strong organizational and project coordination skills with attention to detail • Strong ability to negotiate contracts for projects at scale across multiple vendors • Ability to manage multiple workstreams and prioritize in a fast-paced environment • A thorough understanding of the full retailer landscape and expert knowledge base of all the various ways that OLIPOP can activate within the physical shopping environment, tying into broader brand initiatives and tentpole moments and how proper POS implementation can change shopper behavior. • Strong communication skills with the ability to collaborate across teams and external partners, including, but not limited to, excellent interpersonal, written/oral communication and presentation skills. • Analytical mindset with experience tracking and reporting on performance metrics • Proficiency in Microsoft Office (Outlook, Excel, PowerPoint, SharePoint, Teams); experience with internal tools or asset systems is a plus • Overnight travel of up to 15% of the time.

🏖️ Benefits

• Health insurance • Flexible work hours • Paid time off • Professional development opportunities • Remote work options